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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Is Curated Content a Quick Fix for Your Business?

Inbound Marketing June 7, 2016

Publishing multiple pieces of content weekly is the cornerstone of an effective inbound marketing program. Yet maintaining a consistent stream of content can be a challenge. Many marketers are looking for alternatives to generating original content. Curated content is one approach marketers are exploring. Marketers are often debating whether their organization should be considering curated versus original content.

 

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Digital will overtake TV ad spending soon. What are you doing about it?

Digital Marketing February 28, 2016

With U.S. ad spending on digital set to overtake TV spending by 2016, according to research firm Forrester, advertisers are strongly evaluating how to move their budgets from traditional media channels to digital.1 Of course, digital isn’t a one-size-fits-all bucket. Within it are a myriad of choices – devices, sites, targeting techniques, buying methods and more.

One aspect of digital that is helping it accelerate growth is programmatic ad buying, which helps advertisers specifically target audiences in real time. We spoke to Jason Barnett, director of programmatic strategy at Centro, one of our technology partners, to dive deeper into this trend.

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How much email personalization is acceptable?

Email Marketing February 23, 2016


As marketers we have to be smart when the noise gets louder. In order to reach and resonate with your audience you need to be relevant for each individual, and being personal with your audience is one important part of being relevant – but how much email personalizaiton is acceptable?

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How content can help utilities reach the right customer

Utility Industry February 9, 2016

Tailoring effective marketing communications for basic things that customers need, versus things that they might want, has always been a challenge. Take energy, for example. The electricity and gas services that Utility A provides don’t work any better or worse than those of Utility B, so customers have traditionally not cared who they got them from.

 

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Direct mail still lives, but these 5 mistakes are deadly

Direct Marketing January 19, 2016

I read the news today, oh boy
About a channel that had passed away
And though the news was rather sad
Well, I just had to laugh
I saw the epitaph:

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3 New Ways to Use Triggered Emails in 2016

Email Marketing January 8, 2016

Triggered emails are especially potent because they take information you already know about your customers to build meaningful messages and offers to your current, potential and lost clients. If done well, trigger emails as a form of marketing automation is a time saving and highly effective way to build relationships with your target customers. Here are three new ways to incorporate triggered emails into your arsenal in 2016.

 

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2016 Marketing Trends: More Data, More Relevancy and More Accountability

Digital Marketing January 5, 2016

It’s not hard to see how marketing is changing. It’s harder to see what parts of marketing are staying the same. 2016 will be a year where marketing will become more relevant and real time. Marketers will find a new use for the voice (and words) of the customer. Content marketing will take on new roles and marketers will learn some new acronyms. Most importantly, in 2016 successful marketers will start to decode the role of behavior in marketing, something that direct and data-driven marketers discovered decades ago.

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Live from Inbound 2015: It’s Jacobs and Clevenger!

Inbound Marketing September 22, 2015

Inbound marketing. At Jacobs & Clevenger, it’s a way of life for our digital and content marketing teams, the heart of our demand and lead generation strategies, which is why we once again attended HubSpot’s Inbound marketing event. Calling Inbound 2015 a conference is too tame a word. From best-selling author Seth Godin to comedians Aziz Ansari and Amy Schumer, the event was chock full of inspiring content and educational lessons for marketers and sales teams who want to move to the next step (whatever that may be).

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Increase Landing Page Conversions with Strategic A/B Testing

Content Marketing July 30, 2015

A well-optimized landing page is the cornerstone of a content strategy and the backbone to a website. This seemingly simple web form allows a company to capture a visitor’s information, typically in exchange for information in the form of an ebook, video, kit, etc.

 

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Like an argument? Say stories don’t belong in content marketing

Inbound Marketing July 28, 2015

Try Googling “content marketing” and “storytelling” someday. You know what you’ll get? An argument. That’s right, an argument. It seems there is disagreement about the value of storytelling in content marketing. And that will be evident in some of the returns your Google search will deliver.

 

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