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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Personalizing Your Message Without Looking Creepy

Email Marketing, Direct Response Marketing, Driving response, Digital marketing technique, Digital Marketing Trends, Direct marketing July 10, 2018

 Personalization is simply a must for marketers. Consumers and business buyers want personalized communications and organizations see a greater return when implementing it. In Salesforce’s Fourth Annual State of Marketing Report,  52 percent of consumers and 65 percent of business buyers stated they would switch brands if a vendor did not personalize communications. Personalization was once as simple as inserting the contact’s first name and maybe even a company, and that was all that was needed, but it has evolved to so much more.

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Finding Marketing Metrics that Matter

Previously, data had to be collected by hand and assembled and interpreted by humans, a tedious task. Here in the digital era, that same data is easily tracked and compiled, giving marketers more data than is even necessary sometimes. Likes, shares, comments, followers, open rates, page views, traffic, time on site, are examples of data that is being tracked, but is it relevant? Distinguishing between vanity metrics and actionable metrics is key to being able to continually take action towards activities that can be traced to the bottom line. Here, we’ve explained vanity metrics, provided examples of actionable metrics, and given guidance toward finding actionable metrics for your business.


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Being a Contrarian: When the Common Wisdom Is Not So Common

Retail Industry, Digital Marketing, digital marketing communications, digital trends June 12, 2018

 

By nature, I am not a contrarian. I have written research papers, articles and books that are well researched and cite multiple sources. I seek agreement among more than one expert on best practices. That’s a safe and establishment point of view.

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4 Tools To Help Make Data Driven Marketing Decisions

Digital Marketing May 22, 2018

 

The number of devices consumers use is growing at a substantial rate. And that number is expected to grow even faster over the next few years. As a result, marketers have access to more data than ever to make better business decisions. It’s important to know what data is relevant to your business, how to find and organize that data and how to make data driven marketing decisions to support your strategies.

To help you in this quest, we have selected four tools that will help you glean the data you need to make the best marketing decisions for your company. 

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J&C is Blooming with New Faces

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Every Business Needs To Be Thinking About Their Transformation

Retail Industry, Digital Marketing, digital marketing communications, digital trends April 10, 2018

 

The article below originally appeared in the April 2018 edition of the J&C Newsletter. If you are not already receiving the newsletter, sign up on the form at the bottom of this article.

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Prove Marketing ROI with These Metrics

Financial Services, Analytics and Testing March 12, 2018

 

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“YES, And…” 7 Principles Response Marketers can learn from improv comedy

Improv actors and comedians are a clever bunch.

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What’s the Difference Between Content Marketing and Inbound Marketing?

Even the most experienced marketer may have trouble telling the difference between content marketing and inbound marketing.

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Mufasa Was Right – Marketing Lessons From The Lion King

We get up every morning, go to work, sit down… and forget who we are.

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