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J&C Blog

Find all the latest marketing trends on the J&C Blog.

“YES, And…” 7 Principles Response Marketers can learn from improv comedy

Improv actors and comedians are a clever bunch.

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What’s the Difference Between Content Marketing and Inbound Marketing?

Even the most experienced marketer may have trouble telling the difference between content marketing and inbound marketing.

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Mufasa Was Right – Marketing Lessons From The Lion King

We get up every morning, go to work, sit down… and forget who we are.

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JK’s Marketing Process Promise: Get Your Project Done Right

Direct Marketing June 19, 2017

Email. Video. Direct Mail. Websites.

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The Magic Formula in Response Marketing

Direct Marketing June 15, 2017

Here’s something all response marketers have in common:

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3 Rules for Picking the Right Marketing Channel

Direct Marketing June 14, 2017

As a marketing professional, it’s always exciting to address new questions.

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As Consumers Demand More Customized Engagement, Martech Provides More Answers

Digital Marketing June 12, 2017

I recently returned from attending the MarTech Conference in San Francisco. Curated by Scott Brinker of ChiefMartec, it was a three-day firehose of information on marketing and advertising technology. I learned something new in every keynote and breakout session. I have become a martech evangelist.

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30 Inbound Marketing Stats You Need to Get Manager Buy-In

Content Marketing May 30, 2017

In a data-fueled economy, up-to-date stats are J&C’s version of kale and chia seeds and we’re running on stat superfood in this office.

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Don’t Break these 4 Lead Generation Form Rules

Digital Marketing May 29, 2017

Get visitors to convert. Get them to fill out a form.

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6 Simple Steps for Making Landing Pages a Stronger Lead Generation Tactic

Digital Marketing May 23, 2017

Landing pages are one of the most important elements of a marketer’s lead generation tactics toolbox. In fact, according to MarketingSherpa, landing pages are effective for 94% of B2B and B2C companies. The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate.

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