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J&C Blog

Find all the latest marketing trends on the J&C Blog.

6 Short-Form Types of Content Marketing

Content Marketing March 23, 2017

 

Novella or novel, which length is right for your target audience? That’s the question you have to ask yourself before creating a new piece of content. Short-form types of content marketing play a key role in engaging viewers and boiling down complex information into digestible portions.

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6 Tricks for Making Your Calls To Action a B2B Lead Generation Machine

Digital Marketing March 9, 2017


The call to action (CTA) is the secret sauce for B2B lead generation. If your CTAs aren’t effective at capturing people’s attention and persuading them to click, then it makes the offer useless, which stalls your lead generation and sales efforts.

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Top 7 Utility Social Media Accounts to Follow

Utility Industry March 7, 2017

Love it or hate it, social media has taken a lead role in utility communications.

Utility social media accounts represent a fast, nimble communication channel, able to transform utilities from slow-moving, reactive behemoths to proactive, responsive communicators.

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6 Engagement-Building Types of Content Marketing

Content Marketing March 2, 2017

If seeing is believing, then it only follows that visuals play a vital role in communication. That’s especially true as you decide on what types content marketing you are going to include in your content marketing strategy.

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Is Curated Content a Quick Fix for Your Business?

Inbound Marketing June 7, 2016

Publishing multiple pieces of content weekly is the cornerstone of an effective inbound marketing program. Yet maintaining a consistent stream of content can be a challenge. Many marketers are looking for alternatives to generating original content. Curated content is one approach marketers are exploring. Marketers are often debating whether their organization should be considering curated versus original content.

 

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Digital will overtake TV ad spending soon. What are you doing about it?

Digital Marketing February 28, 2016

With U.S. ad spending on digital set to overtake TV spending by 2016, according to research firm Forrester, advertisers are strongly evaluating how to move their budgets from traditional media channels to digital.1 Of course, digital isn’t a one-size-fits-all bucket. Within it are a myriad of choices – devices, sites, targeting techniques, buying methods and more.

One aspect of digital that is helping it accelerate growth is programmatic ad buying, which helps advertisers specifically target audiences in real time. We spoke to Jason Barnett, director of programmatic strategy at Centro, one of our technology partners, to dive deeper into this trend.

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How much email personalization is acceptable?

Email Marketing February 23, 2016


As marketers we have to be smart when the noise gets louder. In order to reach and resonate with your audience you need to be relevant for each individual, and being personal with your audience is one important part of being relevant – but how much email personalizaiton is acceptable?

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How content can help utilities reach the right customer

Utility Industry February 9, 2016

Tailoring effective marketing communications for basic things that customers need, versus things that they might want, has always been a challenge. Take energy, for example. The electricity and gas services that Utility A provides don’t work any better or worse than those of Utility B, so customers have traditionally not cared who they got them from.

 

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Direct mail still lives, but these 5 mistakes are deadly

Direct Marketing January 19, 2016

I read the news today, oh boy
About a channel that had passed away
And though the news was rather sad
Well, I just had to laugh
I saw the epitaph:

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3 New Ways to Use Triggered Emails in 2016

Email Marketing January 8, 2016

Triggered emails are especially potent because they take information you already know about your customers to build meaningful messages and offers to your current, potential and lost clients. If done well, trigger emails as a form of marketing automation is a time saving and highly effective way to build relationships with your target customers. Here are three new ways to incorporate triggered emails into your arsenal in 2016.

 

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