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J&C Blog

Find all the latest marketing trends on the J&C Blog.

8 Customer-Centric Types of Content Marketing

Content Marketing April 25, 2017

Customer-centric content is key for developing a positive relationship with your target audience.

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8 Insurance Marketing Tactics to Improve Your Campaign Results

Digital Marketing April 24, 2017

Modern insurance marketing strategies can encompass a wide variety of choices in terms of channels, tactics and technologies. When you’re looking to create just the right mix under tight budget constraints, it’s easy to get overwhelmed.

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Marketing Challenge Alert: Google Plans Default Ad-Blocking for Chrome

Digital Marketing April 21, 2017

Publishers and marketers alike are reeling after The Wall Street Journal reported late on Thursday, April 20 that Alphabet Inc.’s Google is planning to introduce an ad-blocking feature to Chrome.

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3 Long-Form Types of Content Marketing Customers Want To Read

Content Marketing April 20, 2017

Is your potential customer ready to read? That’s the question you have to ask yourself before developing a long-form piece of content. When used correctly, long-form types of content marketing can be an incredibly powerful tool to earn a better reputation, increase brand awareness and increase conversion rates, and ultimately see better results from your content marketing campaign.

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When You’re Lost in the Forest, Sit Down

One of the wisest sayings I ever learned is, “When you’re lost in the forest, sit down.” While this has proven useful to me time and time again, it goes against the very core of response time expectations in today’s digital world, and it’s that expectation of instant response that can get an employee or company in trouble.

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What Key Performance Indicators Matter for Social Media?

Digital Marketing April 6, 2017

Social media marketing brings with it dozens of types of meaningful interactions with your audience. With that in mind, it can be difficult for marketers to determine which key performance indicators (KPIs) they should be tracking. If you’re trying to put a dollar amount on the value of your social media, you first need to drill down to the ones that are important to your business. Here are some of the KPIs that usually matter the most.

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50 B2B Social Media Facts Marketers Need to Know

Digital Marketing March 31, 2017

Think social media is just for B2C brands? Think again.

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Financial Marketing Is the Secret to Retaining Millennials’ Attention

Financial Services March 29, 2017

Savvy financial marketing coupled with ongoing development of customer products is the solution to the rapidly declining number of millennials who have a traditional bank as their primary financial institution.

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6 Short-Form Types of Content Marketing

Content Marketing March 23, 2017

 

Novella or novel, which length is right for your target audience? That’s the question you have to ask yourself before creating a new piece of content. Short-form types of content marketing play a key role in engaging viewers and boiling down complex information into digestible portions.

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6 Tricks for Making Your Calls To Action a B2B Lead Generation Machine

Digital Marketing March 9, 2017


The call to action (CTA) is the secret sauce for B2B lead generation. If your CTAs aren’t effective at capturing people’s attention and persuading them to click, then it makes the offer useless, which stalls your lead generation and sales efforts.

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