JNC-Web-Blog-Home-Header-Banner-Image-1200x800.jpg

J&C Blog

Find all the latest marketing trends on the J&C Blog.

30 Inbound Marketing Stats You Need to Get Manager Buy-In

In a data-fueled economy, up-to-date stats are J&C’s version of kale and chia seeds and we’re running on stat superfood in this office.

Everyday content marketing and inbound marketing stats are demonstrating that these strategies result in real business outcomes.

If you’re trying to convince your manager that content or inbound marketing are the right tactic for achieving your marketing goals, use these marketing statistics to gain buy-in.

A significant number of these inbound marketing stats were sourced from HubSpot’s State of Inbound 2017 report, which is an annual report compiling data from 6,000+ respondents in 141 countries.

 

Blogging Stats

  • Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. Source
  • Companies that published 16+ blog posts per month got almost 4.5X more leads than companies that published 0-4 monthly posts. Source
  • 75% of HubSpot’s blog views and 90% of blog leads come from old blog posts. Source

 

Never miss a chance to optimize your blog posts for SEO by downloading the FREE Blog SEO Checklist today.  

Click here to download the Blog SEO Checklist today!

 

Social Media Marketing Stats

  • Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. Source
  • In the past two years, content consumption on Facebook has increased 57%. Source.
  • 76% of people use their Facebook to find interesting content. Source.
  • In the past two years, content consumption on LinkedIn has increased 21%. Source.   

 

Landing Page Marketing Stats

  • Using video on landing pages can increase conversions by 86%. Source
  • Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15. Source
  • Companies with 40+ landing pages get 12X more leads than those with 5 or less. Source

 

Future of Inbound Marketing Stats

  • 46% of marketers plan to add Facebook video to their content distribution strategy in the next 12 months, up 7% from last year. Source
  • 24% of marketers plan to add messaging apps to their content distribution strategy in the next 12 months, up 4% from last year. Source
  • 48% of marketers plan to add YouTube to their content distribution strategy in the next 12 months. Source
  • 32% of C-level executives want to add messaging apps to their marketing strategy, while only 20% of individual contributors in marketing agree. Source
  • 52% of C-level executives want to add YouTube to their marketing strategy, while only 42% of individual contributors in marketing agree. Source

 

Inbound Marketing Top Priorities in 2017 – What Are Your Company’s Top Priorities in 2017? Source

  • 61% Growing SEO/organic presence
  • 53% Blog content creation
  • 47% Content distribution/amplification
  • 40% Marketing automation
  • 38% Interaction Content Creation
  • 31% Visual Content Creation

 

Marketing ROI Stats

  • 69% of C-level executives and 55% of individual contributors in marketing believe their organization's marketing strategy is effective. Source
  • 33% of marketers say their inbound marketing efforts have resulting in greater ROI compared to last year. Source
  • Only 12% of marketers say outbound marketing has a better ROI than inbound marketing. Source
  • 23% of marketers are unable or do not calculate ROI. Source

Discover 25 Types of Content Marketing that can help your company successfully launch a content program or elevate your current strategy by downloading this content marketing eBook

C

Topics: Content Marketing