Think social media is just for B2C brands? Think again.
As many B2B companies continue to integrate social media channels into their overall marketing efforts, social media has gotten a bad rap as a “throw-away” network without a chance for positive ROI.
B2B social media doesn’t need to be boring, inconsistent, distant or isolated from the rest of your sales and marketing efforts. It can be profitable, measurable and scalable.
As more B2B businesses become active and focused on growth through social media, your business can’t afford to lag in both its adoption and effective use.
Not convinced that social media is right for your B2B business? We’ve gathered 50 social media facts just for B2B marketers that might make you reconsider how you use (or plan to use) social media in your own sales and marketing.
When was the last time your company ranked at the bottom of anything? If you’re not using LinkedIn to distribute engaging, educational content, you’re among only 11% of B2B businesses in the United States that don’t have a LinkedIn presence. As a network of more than 350 million business professionals, LinkedIn is an indispensable platform to promote products and services, build credibility and interact with other B2B decision makers.
Many B2B businesses are skeptical when it comes to using Twitter as a worthwhile marketing tool. But Twitter isn’t just for teens or consumer brands. It’s an excellent addition to your marketing mix if you’re trying to position your company as a thought leader, engage your audience, drive traffic or give your brand some personality.
Even though LinkedIn and Twitter rank ahead of Facebook as the B2B social media platforms of choice today, there are plenty of opportunities to connect with potential customers through Facebook. For example, it is a great tool to showcase your company culture for potential customers or future employees.
As Facebook continues to evolve with enhancements such as Messenger, Facebook Live, Pages, Groups and Events, it will become an increasingly important tool for B2B marketers to understand and build into their social strategy.
If a picture is worth a thousand words, what’s the value of video? B2B marketers leverage YouTube not only for education and engagement, but to create brand experiences that tap into human emotion and influence.
It’s hard to believe that this social media newcomer is already seven years old. Even though Instagram started as a simple photo-sharing app, today it is one of the most successful apps in the world. While B2C marketers are more likely to use Instagram than B2B marketers, the recent acquisition of Instagram by Facebook signals a huge shift in how it will eventually come to be used by all brands, which means that B2B marketers shouldn’t neglect some key Instagram social media facts and statistics.
With a global hub containing more than 18 million presentations, infographics, videos and documents, SlideShare could be considered the “sleeper” of B2B social media marketing. SlideShare is an ideal platform for B2B companies that create valuable, shareable, high-quality content. Yet, despite its many opportunities, many marketers have not yet tapped its full potential.
Topics: Digital Marketing