This is the third of four blog posts on Hyper-targeting and Hyper-Personalization. In this post we will explain how these two strategies can be applied in data rich categories such as banking, credit cards and insurance. This includes strategies for each channel, as well as real world examples. If you missed previous installments you can find them here: Click here for Part 1. Click here for Part 2. 

Artificial Intelligence (AI) has emerged as a powerful tool in the realm of direct marketing, offering a wealth of opportunities to enhance personalization, optimize campaigns, and drive better response rates. By harnessing AI's capabilities, marketers can unlock a level of customer engagement that was previously unattainable. Sounds amazing right?

This is the second of four blog posts on Hyper-targeting and Hyper-Personalization. These two strategies are frequently misunderstood, as marketers attempt to use one strategy, when they really mean the other. In this post, the benefits of using each strategy individually are explained, as well as the benefits of integrating and using them together to create a seamless marketing funnel. If you missed the first installment of the series, you can find it here.

This is the first of four blog posts on Hyper-targeting and Hyper-Personalization. In this post, each of these strategies is defined, and their similarities and differences outlined. Also, some ideas are provided for how each of these strategies can be applied within different marketing channels like direct mail, email, search and content marketing.

Direct mail marketing is an effective strategy -- but only — repeat ONLY — if executed properly.

In the world of direct marketing, where every strategy is meticulously crafted, it's important that we don't miss the underlying fundamental truth that governs consumer behavior. While research, reviews, and specifications play a role in the consumer's decision-making process, there's something else at play.

Something much deeper...

The human lifespan is steadily increasing, and the potential to live well into our 100s (see Fig.1) or even beyond is no longer a distant dream. This is great news for us as a society — and a unique opportunity for us marketers. But it also means we need to make a significant shift in our perspective and approach.

Let's delve into the implications of the "longevity revolution" for the marketing landscape.

If you're targeting seniors over 65, you've likely heard whispers of "longevity" echoing throughout the industry. But is it just hype? Or could this burgeoning field hold real promise for your growth strategies?

Buckle up, because the answer is a resounding yes, it could.

Here are some ideas on how to connect with this active, tech savvy group:

Did you know that you are under a spell?

Yes, you (and your customers) are under the control of a concept that influences your daily decisions, often without you even realizing it...

In the ever-evolving landscape of digital marketing, email remains a powerful tool.