Email marketing can be tricky. Online, consumer tastes and expectations change as quickly as you can open a new tab. What worked for you before may fail when you try it again.
But it's not a crapshoot. You can learn a lot about your audience through a little bit of science. The best way to improve your email marketing strategy is...
TEST, TEST, TEST.
But before you do, you need to follow a few ground rules. Take a look at the infographic below to learn the basics of A/B testing for email.
J&C helps marketing professionals create digital campaigns that generate improved response rates, more revenue, and better ROI. And it’s all done using our proven philosophy. To learn more, get in touch with J&C today.