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J&C Blog

Find all the latest marketing trends on the J&C Blog.

2016 Marketing Trends: More Data, More Relevancy and More Accountability

Digital Marketing January 5, 2016

It’s not hard to see how marketing is changing. It’s harder to see what parts of marketing are staying the same. 2016 will be a year where marketing will become more relevant and real time. Marketers will find a new use for the voice (and words) of the customer. Content marketing will take on new roles and marketers will learn some new acronyms. Most importantly, in 2016 successful marketers will start to decode the role of behavior in marketing, something that direct and data-driven marketers discovered decades ago.

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Live from Inbound 2015: It’s Jacobs and Clevenger!

Inbound Marketing September 22, 2015

Inbound marketing. At Jacobs & Clevenger, it’s a way of life for our digital and content marketing teams, the heart of our demand and lead generation strategies, which is why we once again attended HubSpot’s Inbound marketing event. Calling Inbound 2015 a conference is too tame a word. From best-selling author Seth Godin to comedians Aziz Ansari and Amy Schumer, the event was chock full of inspiring content and educational lessons for marketers and sales teams who want to move to the next step (whatever that may be).

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Increase Landing Page Conversions with Strategic A/B Testing

Content Marketing July 30, 2015

A well-optimized landing page is the cornerstone of a content strategy and the backbone to a website. This seemingly simple web form allows a company to capture a visitor’s information, typically in exchange for information in the form of an ebook, video, kit, etc.

 

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Like an argument? Say stories don’t belong in content marketing

Inbound Marketing July 28, 2015

Try Googling “content marketing” and “storytelling” someday. You know what you’ll get? An argument. That’s right, an argument. It seems there is disagreement about the value of storytelling in content marketing. And that will be evident in some of the returns your Google search will deliver.

 

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Want a better email open rate? Start by reaching the inbox

Email Marketing July 23, 2015

If you’re like most marketers who use email in their campaigns, you probably would like to know that you are doing everything you can to improve your email open rates. Well, before you get too wrapped up in that, it’s a good idea to first ensure that your emails are reaching the inboxes on your subscriber list.

 

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Who’s Got the Power? Boosting Millennials’ Utility Engagement with Content Marketing

Digital Marketing July 17, 2015

They are known as the digital generation, Generation Y, the Net Generation or, more popularly, Millennials. These digital natives are the inspiration behind countless articles.

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Drive Customer Loyalty and Engagement with Content Marketing

Content Marketing June 23, 2015

 Customer loyalty is a fickle beast, with only 28% of customers loyal to brands, according to research from Accenture. As a result, marketers are left anxiously fretting over customers’ actions or inactions, much like a teenager trying to decide whether their crush is going to ask them to the homecoming dance.

 

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Video – The New Lead Generation Technique

Inbound Marketing June 16, 2015

It’s undeniable. Video marketing is The It Girl of 2015. And just like any 21st century It Girl, video is getting a lot of attention on the Internet.

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Triggered emails: A high-caliber re-engagement tool

Email Marketing June 11, 2015

I don’t know how I started doing this, but whenever I decide to go ahead and buy something of significant value, either online or at a store, I refer to it as pulling the trigger. As in, “I pulled the trigger on those concert tickets.”

 

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5 Types of Content Marketing to Drive Greater Engagement for Utilities

Utility Industry June 2, 2015

Do different types of content lead to different types of engagement? You bet they do. Not every piece of content is created equal, and they shouldn’t be.

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