It’s not hard to see how marketing is changing. It’s harder to see what parts of marketing are staying the same. 2016 will be a year where marketing will become more relevant and real time. Marketers will find a new use for the voice (and words) of the customer. Content marketing will take on new roles and marketers will learn some new acronyms. Most importantly, in 2016 successful marketers will start to decode the role of behavior in marketing, something that direct and data-driven marketers discovered decades ago.