JNC-Web-Blog-Home-Header-Banner-Image-1200x800.jpg

J&C Blog

Find all the latest marketing trends on the J&C Blog.

Is Curated Content a Quick Fix for Your Business?

Inbound Marketing June 7, 2016

Publishing multiple pieces of content weekly is the cornerstone of an effective inbound marketing program. Yet maintaining a consistent stream of content can be a challenge. Many marketers are looking for alternatives to generating original content. Curated content is one approach marketers are exploring. Marketers are often debating whether their organization should be considering curated versus original content.

 

continue reading

How much personalization is acceptable in email?

Email Marketing February 23, 2016

As marketers we have to be smart when the noise gets louder. In order to reach and resonate with your audience you need to be relevant for each individual, and being personal with your audience is one important part of being relevant – but is it possible to go too far? The short answer is yes.

continue reading

How much email personalization is acceptable?

Email Marketing February 23, 2016


As marketers we have to be smart when the noise gets louder. In order to reach and resonate with your audience you need to be relevant for each individual, and being personal with your audience is one important part of being relevant – but how much email personalizaiton is acceptable?

continue reading

How to build relationships with social media

Social CRM February 17, 2016

 

continue reading

How content can help utilities reach the right customer

Utility Industry February 9, 2016

Tailoring effective marketing communications for basic things that customers need, versus things that they might want, has always been a challenge. Take energy, for example. The electricity and gas services that Utility A provides don’t work any better or worse than those of Utility B, so customers have traditionally not cared who they got them from.

 

continue reading

How to reevaluate your buyer personas for 2016

Best practices February 4, 2016


With the new year come numerous changes. From New Year’s resolutions to new goals, this time of year makes it more evident than ever how much people change. Buyer personas, like people, are constantly evolving with consumers’ varying wants, needs, interests and goals. Therefore, creating buyer personas is not a one-time deal but an ongoing process.

continue reading

A day in the life of a marketing agency

CMO February 2, 2016


These days, the term “transparency” is big. Politicians say they believe in it. CEOs insist that it’s the cornerstone of their corporate culture. Even NFL franchises are reluctantly being dragged onto the transparency bandwagon.

continue reading

Creating an email newsletter customers want to read

Email Marketing January 28, 2016

How many newsletters do you get delivered to your inbox every day? Probably more than you could possibly read. People today are inundated with advertising and marketing materials — if you want them to stop and spend time reading your messaging, you need to get creative. Here are a few ways to make sure that your newsletters aren't just filed under spam.

continue reading

5 tips for collaborating with your new agency

Best practices January 27, 2016


“Coming together is a beginning;
keeping together is progress;
working together is success.”

Henry Ford

continue reading

Direct mail still lives, but these 5 mistakes are deadly

Direct Response Marketing January 19, 2016

I read the news today, oh boy
About a channel that had passed away
And though the news was rather sad
Well, I just had to laugh
I saw the epitaph:

continue reading

Recent Posts