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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Producing value from user comments and community participation for social CRM

Social CRM September 29, 2015

customer commentsI remember a time when Facebook, one of the early pioneers of social media, was exclusive to college students. But it didn’t take long for the company to realize its global influence and addictive pull. The students-only policy soon changed to include everyone: small and large businesses, community groups, your parents (gasp!) and even advertisers.

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Top 4 ways to increase creativity and create more diverse content

Uncategorized September 25, 2015


Content marketing is currently seeing a huge surge in popularity as 24% of organizations now devote 50% or more of their budget to content creation, according to Contently.

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Live from Inbound 2015: It’s Jacobs and Clevenger!

Inbound Marketing, Uncategorized September 22, 2015

Inbound marketing. At Jacobs & Clevenger, it’s a way of life for our digital and content marketing teams, the heart of our demand and lead generation strategies, which is why we once again attended HubSpot’s Inbound marketing event. Calling Inbound 2015 a conference is too tame a word. From best-selling author Seth Godin to comedians Aziz Ansari and Amy Schumer, the event was chock full of inspiring content and educational lessons for marketers and sales teams who want to move to the next step (whatever that may be).

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Live from Inbound 2015: It’s Jacobs and Clevenger!

Inbound Marketing September 22, 2015

Inbound marketing. At Jacobs & Clevenger, it’s a way of life for our digital and content marketing teams, the heart of our demand and lead generation strategies, which is why we once again attended HubSpot’s Inbound marketing event. Calling Inbound 2015 a conference is too tame a word. From best-selling author Seth Godin to comedians Aziz Ansari and Amy Schumer, the event was chock full of inspiring content and educational lessons for marketers and sales teams who want to move to the next step (whatever that may be).

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Creating content is only half the battle

Inbound Marketing September 15, 2015

finger-769300_1280Today the average B2B organization spends 28% of its marketing budget on content, while the average B2C business spends 25%, according to the Content Marketing Institute. Therefore, more content is being created than in previous years.

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The biggest obstacles businesses face when creating content

Inbound Marketing September 9, 2015


Today, content marketing is becoming more popular than ever. According to the Content Marketing Institute, 70% of surveyed marketers say they are creating more content than they did a year ago.

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3 Reasons Your Content Is Not Generating Leads

Inbound Marketing, Uncategorized September 3, 2015



Today, content marketing is becoming more popular than ever. Unfortunately, many companies have bought into the myth that simply publishing content leads to a successful content marketing strategy. According to AOL and Nielsen, 27 million pieces of content are published every day. Therefore, while publishing content is important, it is only a small piece of the content marketing equation as businesses have to work to stand out among the multitude of content.

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The inevitable demise of mass email

Email Marketing August 26, 2015

 

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A moving story: J&C finds a new home

CMO August 25, 2015


I started at Jacobs & Clevenger way back in 2000.

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Increase customer engagement with content creation tips from BuzzFeed and Upworthy

Inbound Marketing August 18, 2015


Social sharing has accelerated significantly in the past several years with people sharing content across multiple marketing channels at a rapid pace.

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