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J&C Blog

Find all the latest marketing trends on the J&C Blog.

The biggest obstacles businesses face when creating content

Inbound Marketing September 9, 2015


Today, content marketing is becoming more popular than ever. According to the Content Marketing Institute, 70% of surveyed marketers say they are creating more content than they did a year ago.

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3 Reasons Your Content Is Not Generating Leads

Inbound Marketing, Uncategorized September 3, 2015



Today, content marketing is becoming more popular than ever. Unfortunately, many companies have bought into the myth that simply publishing content leads to a successful content marketing strategy. According to AOL and Nielsen, 27 million pieces of content are published every day. Therefore, while publishing content is important, it is only a small piece of the content marketing equation as businesses have to work to stand out among the multitude of content.

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The inevitable demise of mass email

Email Marketing August 26, 2015

 

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A moving story: J&C finds a new home

CMO August 25, 2015


I started at Jacobs & Clevenger way back in 2000.

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Increase customer engagement with content creation tips from BuzzFeed and Upworthy

Inbound Marketing August 18, 2015


Social sharing has accelerated significantly in the past several years with people sharing content across multiple marketing channels at a rapid pace.

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Why Consumers Subconsciously Want Personalization

Inbound Marketing August 12, 2015

 

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Why quality content creation is a must for multichannel marketing success

Inbound Marketing August 11, 2015

 

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Does email personalization in the pre-header matter?

Email Marketing August 5, 2015

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Increase Landing Page Conversions with Strategic A/B Testing

Content Marketing July 30, 2015

A well-optimized landing page is the cornerstone of a content strategy and the backbone to a website. This seemingly simple web form allows a company to capture a visitor’s information, typically in exchange for information in the form of an ebook, video, kit, etc.

 

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Survival of the Fittest: How to Improve Your Email Marketing Strategy

Email Marketing July 29, 2015

 

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