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J&C Blog

Find all the latest marketing trends on the J&C Blog.

A moving story: J&C finds a new home

CMO August 25, 2015


I started at Jacobs & Clevenger way back in 2000.

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Increase customer engagement with content creation tips from BuzzFeed and Upworthy

Inbound Marketing August 18, 2015


Social sharing has accelerated significantly in the past several years with people sharing content across multiple marketing channels at a rapid pace.

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Why Consumers Subconsciously Want Personalization

Inbound Marketing August 12, 2015

 

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Why quality content creation is a must for multichannel marketing success

Inbound Marketing August 11, 2015

 

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Does email personalization in the pre-header matter?

Email Marketing August 5, 2015

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Increase Landing Page Conversions with Strategic A/B Testing

Content Marketing July 30, 2015

A well-optimized landing page is the cornerstone of a content strategy and the backbone to a website. This seemingly simple web form allows a company to capture a visitor’s information, typically in exchange for information in the form of an ebook, video, kit, etc.

 

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Survival of the Fittest: How to Improve Your Email Marketing Strategy

Email Marketing July 29, 2015

 

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Like an argument? Say stories don’t belong in content marketing

Inbound Marketing July 28, 2015


Try Googling “content marketing” and “storytelling” someday. You know what you’ll get? An argument.

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Like an argument? Say stories don’t belong in content marketing

Inbound Marketing July 28, 2015

Try Googling “content marketing” and “storytelling” someday. You know what you’ll get? An argument. That’s right, an argument. It seems there is disagreement about the value of storytelling in content marketing. And that will be evident in some of the returns your Google search will deliver.

 

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Want a better email open rate? Start by reaching the inbox

Email Marketing July 23, 2015

If you’re like most marketers who use email in their campaigns, you probably would like to know that you are doing everything you can to improve your email open rates. Well, before you get too wrapped up in that, it’s a good idea to first ensure that your emails are reaching the inboxes on your subscriber list.

 

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