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A well-optimized landing page is the cornerstone of a content strategy and the backbone to a website. This seemingly simple web form allows a company to capture a visitor’s information, typically in exchange for information in the form of an ebook, video, kit, etc.
Try Googling “content marketing” and “storytelling” someday. You know what you’ll get? An argument. That’s right, an argument. It seems there is disagreement about the value of storytelling in content marketing. And that will be evident in some of the returns your Google search will deliver.
If you’re like most marketers who use email in their campaigns, you probably would like to know that you are doing everything you can to improve your email open rates. Well, before you get too wrapped up in that, it’s a good idea to first ensure that your emails are reaching the inboxes on your subscriber list.
Calls to action are crucial in generating leads from online content. Today, information searchers make up 75% of blog traffic as most blog visitors are searching for content in hopes of fulfilling a need, solving a problem or gaining insight. Therefore, it is vital to give searchers a reason to continue interacting with your website, instead of simply moving on to another site for additional information. This is where a well-crafted call to action comes into play.