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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Does email personalization in the pre-header matter?

Email Marketing August 5, 2015

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Increase Landing Page Conversions with Strategic A/B Testing

Content Marketing July 30, 2015

A well-optimized landing page is the cornerstone of a content strategy and the backbone to a website. This seemingly simple web form allows a company to capture a visitor’s information, typically in exchange for information in the form of an ebook, video, kit, etc.

 

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Survival of the Fittest: How to Improve Your Email Marketing Strategy

Email Marketing July 29, 2015

 

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Like an argument? Say stories don’t belong in content marketing

Inbound Marketing July 28, 2015


Try Googling “content marketing” and “storytelling” someday. You know what you’ll get? An argument.

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Like an argument? Say stories don’t belong in content marketing

Inbound Marketing July 28, 2015

Try Googling “content marketing” and “storytelling” someday. You know what you’ll get? An argument. That’s right, an argument. It seems there is disagreement about the value of storytelling in content marketing. And that will be evident in some of the returns your Google search will deliver.

 

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Want a better email open rate? Start by reaching the inbox

Email Marketing July 23, 2015

If you’re like most marketers who use email in their campaigns, you probably would like to know that you are doing everything you can to improve your email open rates. Well, before you get too wrapped up in that, it’s a good idea to first ensure that your emails are reaching the inboxes on your subscriber list.

 

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Award-winning utilities and energy marketing

Utility Industry July 20, 2015

award
Some marketing awards shows are based on style points. They’re a magnet for multimillion-dollar TV spots and big household brands.

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Who’s Got the Power? Boosting Millennials’ Utility Engagement with Content Marketing

Digital Marketing July 17, 2015

They are known as the digital generation, Generation Y, the Net Generation or, more popularly, Millennials. These digital natives are the inspiration behind countless articles.

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Call to Action: The Lead Generation Machine

Inbound Marketing July 14, 2015

Calls to action are crucial in generating leads from online content. Today, information searchers make up 75% of blog traffic as most blog visitors are searching for content in hopes of fulfilling a need, solving a problem or gaining insight. Therefore, it is vital to give searchers a reason to continue interacting with your website, instead of simply moving on to another site for additional information. This is where a well-crafted call to action comes into play.

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Direct Mail CSI: What killed the letter?

Direct marketing July 8, 2015


There was a frantic knock at my office door. I opened it to find an old friend from the industry. He was looking shakier than Kanye’s PR firm.

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