Marketers are all faced with a number of challenges that influence their ability to meet their goals. To help understand how the hurdles they face rank, J&C asked marketers to identify which challenges are the greatest. In this study, marketers cited lack of time and too many priorities as their greatest challenges.

Personalization is a key theme in marketing right now. Yet marketers are facing many barriers to accomplishing personalized communications.

Do you feel that your marketing programs are optimized to the fullest extent? Shockingly, many marketers tend to feel their cultures are more supportive of introducing new channels, rather than working to improve the performance of existing marketing channels and tactics.

Marketers are always looking to benchmark with others. What are the top tactics other marketers are using? Did budgets of other companies stay the same, or did they increase or decrease? What are other marketers’ biggest challenges? What are their greatest priorities? We recently conducted a study among marketers to learn about the biggest trends in marketing. Here are the top 11 trends and associated marketing statistics that we uncovered.

Every year, the Chicago Association of Direct Marketing (CADM) honors outstanding direct and integrated marketing work at the annual Tempo Awards Ceremony.

Marketers always look to implement the right tactics at the right time. That’s why marketing trend studies provide so much value. But behind every trend there’s an undercurrent of reality that needs to be addressed.

Do you often wonder why something didn’t work? Was it the idea or the execution?

We recently conducted a study among marketers to learn about the biggest trends in marketing. Here are the top seven trends that we found and their associated implications.

Every industry has its share of inside terminology. Just ask an engineer about “Six Sigma,” or have a health care professional explain “change fatigue.”

Oftentimes I’ve been asked by friends, “What have you learned from working in an agency? Is it really that different from being on the client side?” The short answer is: A lot, and yes, it is different.  Two years ago, I made the switch from the client side to an agency, and the knowledge and experience I gained in that short time are invaluable.