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J&C Blog

Find all the latest marketing trends on the J&C Blog.

5 ways to find waste in your marketing budget

CMO February 4, 2014

Shrinking budgets and accountability were two common themes in 2013 for many marketers. Marketers are under more pressure than ever to ensure their budgets are being spent in the most optimal manner, and that they can explain precisely what value these marketing activities brought to the organization. Justifying marketing spend is a daily activity for many CMOs. In a recent study of CMOs, shrinking budgets were cited as one of the biggest challenges.*

 

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The Power of the Red Dot

CMO January 30, 2014

Recently, I was talking with Jeff Davidoff, CMO of ONE.org, about social marketing. Jeff is a marketing guru of mine and has created some of the best social marketing programs ever invented (check out Agit8 to see his work). Jeff is a frequent guest of my graduate social marketing classes at Northwestern University and I talk with him to keep current on the newest trends in social marketing.

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Are the majority of marketers poker players?

CMO January 27, 2014

Having worked for various marketing agencies over the last 16 years, I’ve had my fair share of RFPs, pitches and negotiation situations. Most of the time it feels like we’re in a poker tournament. Everyone is keeping their cards close to their vest, odds are vetted, bets are placed and the tournament is on. Who’s in contention, who’s got the nuts, who’s got the rags and who is just plain-out bluffing?

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Answer a question or two—and find a better agency partner

CMO January 24, 2014

From time to time you will help your company find a new agency resource. While the reasons for needing a new agency could be very different, the process is usually the same. It’s one of elimination. You and your team identify a larger group of agencies. And with time, winnow the list down to one firm that best fits your needs.

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Are the best marketers the best guessers?

CMO January 15, 2014

One of the most influential professors I had in graduate school had a great saying: “The best marketers are the best guessers.” It definitely seems like there is a lot of merit in this statement. After all, in marketing we often have to work with imperfect information. More than not, we’re faced with combining available information with experience, best practices and judgment.

 

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Extreme marketing: The hottest new reality TV series

CMO January 10, 2014

If you watch reality TV, you’ll notice there’s a proven formula that some of the biggest series love to use. They start with a group of unique individuals, show them working through remarkable conditions and throw in a few dramatic twists.

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Do your marketing communications have the “ER”? 3 tactics for getting greatER results and strongER results.

CMO January 9, 2014

Let me start by saying the “ER” is not a reference to an emergency room or some type of crazy condition. Rather, I am referring to the small suffix that you can add to a root word to improve the meaning. For example, your marketing communications are smart, but they could be smartER. Your response is strong but could it be strongER. You get my meaning.

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13 Questions CMOs Should Ask In Their First 90 Days – Part 2

CMO December 18, 2013

This is part 2 of the article on critical questions that CMOs should ask in their first 90 days. Here are the remaining questions to ask as you begin to evaluate the current marketing communications activities. These questions can help you formulate the strengths and weaknesses of the current activities as well as inspire ideas and direction for marketing plans going forward.

 

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How will 2014 marketing trends differ from 2013?

CMO December 18, 2013

How will 2014 compare to 2013 from a marketing trends perspective? Will the top tactics marketers used in 2013 differ in 2014? Will budgets stay the same, or will they increase or decrease? Will marketer’s biggest challenges stay the same? Here are 9 trends from 2013 and thoughts on how these trends might evolve or stay the same.

 

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13 Questions All New CMOs Should Ask In Their First 90 Days – Part 1

CMO December 16, 2013

You’ve accepted position as head of marketing. You had a vision and background that aligned with where the organization is heading. You already are planning to assess your internal resources, meet with critical stakeholders and go through the initial 90 days drill.

 

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