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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Using Key Performance Indicators to prove marketing’s value — Part 2

CMO December 12, 2013

Part 1 of this article explored what Key Performance Indicators, or KPIs, are and how they help marketers measure the success of their programs and prove how they contribute to the success of organizations. In Part 2, we will drill down into the process of creating KPIs based on the marketing program’s objectives and how to effectively use them to achieve those objectives.

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Using Key Performance Indicators to prove marketing’s value — Part 1

CMO December 6, 2013

It seems that for as long as marketing has existed, there have been those who have questioned whether its contribution is worth the expense. And there is perhaps nothing more frustrating for marketers than having to continually prove their value to an organization. Fortunately, today’s marketers have tools that enable them to do just that.

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The worst questions to ask on an RFP, and what you should be asking instead

CMO, Best practices September 11, 2013

If you’ve ever been tasked to respond to a request for proposal (RFP), you probably came across some questions that caused you to scratch your head. Here are my favorites, followed by my observations about what these marketers should be asking.

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What are a marketer’s biggest challenges?

CMO September 9, 2013

Marketers are all faced with a number of challenges that influence their ability to meet their goals. To help understand how the hurdles they face rank, J&C asked marketers to identify which challenges are the greatest. In this study, marketers cited lack of time and too many priorities as their greatest challenges.

 

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Chart on top barriers marketers face in personalizing communications

CMO September 4, 2013

Personalization is a key theme in marketing right now. Yet marketers are facing many barriers to accomplishing personalized communications.

 

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20 optimization techniques to improve the performance of targeted marketing programs

CMO August 23, 2013

Do you feel that your marketing programs are optimized to the fullest extent? Shockingly, many marketers tend to feel their cultures are more supportive of introducing new channels, rather than working to improve the performance of existing marketing channels and tactics.

 

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Top 11 trends in marketing, and what you should do about them

CMO August 16, 2013

Marketers are always looking to benchmark with others. What are the top tactics other marketers are using? Did budgets of other companies stay the same, or did they increase or decrease? What are other marketers’ biggest challenges? What are their greatest priorities? We recently conducted a study among marketers to learn about the biggest trends in marketing. Here are the top 11 trends and associated marketing statistics that we uncovered.

 

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Jacobs & Clevenger wins nine CADM Tempo Awards

CMO July 23, 2013

Every year, the Chicago Association of Direct Marketing (CADM) honors outstanding direct and integrated marketing work at the annual Tempo Awards Ceremony.

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Four keys to capitalizing on today’s most relevant marketing trends

CMO July 16, 2013

Marketers always look to implement the right tactics at the right time. That’s why marketing trend studies provide so much value. But behind every trend there’s an undercurrent of reality that needs to be addressed.

 

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Was it the idea or the execution?

CMO July 15, 2013

Do you often wonder why something didn’t work? Was it the idea or the execution?

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