JNC-Web-Blog-Home-Header-Banner-Image-1200x800.jpg

J&C Blog

Find all the latest marketing trends on the J&C Blog.

30 Inbound Marketing Stats You Need to Get Manager Buy-In

Content Marketing May 30, 2017

In a data-fueled economy, up-to-date stats are J&C’s version of kale and chia seeds and we’re running on stat superfood in this office.

continue reading

How to Get Prepared for Content Distribution Disruptors

Content Marketing May 18, 2017

If a tree falls in a forest, does anyone hear it? If a blog post is published, does anyone read it? Perhaps Google. Google is everywhere, after all.

continue reading

8 Customer-Centric Types of Content Marketing

Content Marketing April 25, 2017

Customer-centric content is key for developing a positive relationship with your target audience.

continue reading

3 Long-Form Types of Content Marketing Customers Want To Read

Content Marketing April 20, 2017

Is your potential customer ready to read? That’s the question you have to ask yourself before developing a long-form piece of content. When used correctly, long-form types of content marketing can be an incredibly powerful tool to earn a better reputation, increase brand awareness and increase conversion rates, and ultimately see better results from your content marketing campaign.

continue reading

6 Short-Form Types of Content Marketing

Content Marketing March 23, 2017

 

Novella or novel, which length is right for your target audience? That’s the question you have to ask yourself before creating a new piece of content. Short-form types of content marketing play a key role in engaging viewers and boiling down complex information into digestible portions.

continue reading

6 Engagement-Building Types of Content Marketing

Content Marketing March 2, 2017

If seeing is believing, then it only follows that visuals play a vital role in communication. That’s especially true as you decide on what types content marketing you are going to include in your content marketing strategy.

continue reading

Increase Landing Page Conversions with Strategic A/B Testing

Content Marketing July 30, 2015

A well-optimized landing page is the cornerstone of a content strategy and the backbone to a website. This seemingly simple web form allows a company to capture a visitor’s information, typically in exchange for information in the form of an ebook, video, kit, etc.

 

continue reading

Drive Customer Loyalty and Engagement with Content Marketing

Content Marketing June 23, 2015

 Customer loyalty is a fickle beast, with only 28% of customers loyal to brands, according to research from Accenture. As a result, marketers are left anxiously fretting over customers’ actions or inactions, much like a teenager trying to decide whether their crush is going to ask them to the homecoming dance.

 

continue reading

5 Reasons B2B Content Marketing Is Failing

Content Marketing February 19, 2015

B2B marketing teams report spending more than 25% of their budget on the creation, promotion and delivery of all forms of content intended to drive leads, enhance brand presence and reinforce their authority.1 Despite allocating more of their budget to content marketing, some companies engaged in B2B marketing don’t always remember that content is most effective when it’s set on a deliberate course. Content marketing tends to be most effective when it is a customer-centric, goal-oriented communication model to attract and retain B2B audiences. Here are 5 reasons that B2B content marketing may be devolving instead of evolving.

 

continue reading

5 Content Marketing Worst Practices

Content Marketing February 19, 2015

Here’s an unsettling truth: There are just as many ways to mess up a marketing communication as there are ways to make it stand out from the rest. Here’s another unsettling truth: Most people don’t need a marketing background to detect a poorly executed marketing communication.

 

continue reading