Your company has revamped the website, built up an archive of valuable material, started a blog, launched some landing pages with downloads and created a content schedule to be promoted via social media. Now you're ready to start driving traffic. But how long will it take for that traffic to arrive? For many reasons, content marketing tends to be a mid-term strategy rather than a short-term one. The reality is content marketing can take time to get traction. It’s important to remain consistent through the initial phase and not give up.