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J&C Blog

Find all the latest marketing trends on the J&C Blog.

As Consumers Demand More Customized Engagement, Martech Provides More Answers

Digital Marketing June 12, 2017

I recently returned from attending the MarTech Conference in San Francisco. Curated by Scott Brinker of ChiefMartec, it was a three-day firehose of information on marketing and advertising technology. I learned something new in every keynote and breakout session. I have become a martech evangelist.

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Don’t Break these 4 Lead Generation Form Rules

Digital Marketing May 29, 2017

Get visitors to convert. Get them to fill out a form.

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6 Simple Steps for Making Landing Pages a Stronger Lead Generation Tactic

Digital Marketing May 23, 2017

Landing pages are one of the most important elements of a marketer’s lead generation tactics toolbox. In fact, according to MarketingSherpa, landing pages are effective for 94% of B2B and B2C companies. The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate.

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8 Insurance Marketing Tactics to Improve Your Campaign Results

Digital Marketing April 24, 2017

Modern insurance marketing strategies can encompass a wide variety of choices in terms of channels, tactics and technologies. When you’re looking to create just the right mix under tight budget constraints, it’s easy to get overwhelmed.

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Marketing Challenge Alert: Google Plans Default Ad-Blocking for Chrome

Digital Marketing April 21, 2017

Publishers and marketers alike are reeling after The Wall Street Journal reported late on Thursday, April 20 that Alphabet Inc.’s Google is planning to introduce an ad-blocking feature to Chrome.

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What Key Performance Indicators Matter for Social Media?

Digital Marketing April 6, 2017

Social media marketing brings with it dozens of types of meaningful interactions with your audience. With that in mind, it can be difficult for marketers to determine which key performance indicators (KPIs) they should be tracking. If you’re trying to put a dollar amount on the value of your social media, you first need to drill down to the ones that are important to your business. Here are some of the KPIs that usually matter the most.

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50 B2B Social Media Facts Marketers Need to Know

Digital Marketing March 31, 2017

Think social media is just for B2C brands? Think again.

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6 Tricks for Making Your Calls To Action a B2B Lead Generation Machine

Digital Marketing March 9, 2017


The call to action (CTA) is the secret sauce for B2B lead generation. If your CTAs aren’t effective at capturing people’s attention and persuading them to click, then it makes the offer useless, which stalls your lead generation and sales efforts.

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Digital will overtake TV ad spending soon. What are you doing about it?

Digital Marketing February 28, 2016

With U.S. ad spending on digital set to overtake TV spending by 2016, according to research firm Forrester, advertisers are strongly evaluating how to move their budgets from traditional media channels to digital.1 Of course, digital isn’t a one-size-fits-all bucket. Within it are a myriad of choices – devices, sites, targeting techniques, buying methods and more.

One aspect of digital that is helping it accelerate growth is programmatic ad buying, which helps advertisers specifically target audiences in real time. We spoke to Jason Barnett, director of programmatic strategy at Centro, one of our technology partners, to dive deeper into this trend.

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2016 Marketing Trends: More Data, More Relevancy and More Accountability

Digital Marketing January 5, 2016

It’s not hard to see how marketing is changing. It’s harder to see what parts of marketing are staying the same. 2016 will be a year where marketing will become more relevant and real time. Marketers will find a new use for the voice (and words) of the customer. Content marketing will take on new roles and marketers will learn some new acronyms. Most importantly, in 2016 successful marketers will start to decode the role of behavior in marketing, something that direct and data-driven marketers discovered decades ago.

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