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J&C Blog

Find all the latest marketing trends on the J&C Blog.

How To Use Email Marketing Automation in Direct Response

Digital Marketing, Direct Marketing, Email Marketing February 18, 2020

Email marketing automation has become a competitive necessity for many organizations. While still not in use among all categories, marketers that have adapted email marketing automation report great success. This blog post will explain email marketing automation, describe its benefits and explore some ways that email marketing automation can be used to improve marketing response and conversion in different kinds of organizations.

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7 Insurance Marketing Tactics to Improve Your Campaign Results

Digital Marketing February 18, 2020

Modern insurance marketing strategies can encompass a wide variety of choices in terms of channels, tactics and technologies. When you’re looking to create just the right mix under tight budget constraints, it’s easy to get overwhelmed.

And to be fair, the insurance industry itself has experienced big shifts over the past decade, including many significant macroeconomic, social and regulatory changes.

Here is how marketers can make insurance marketing campaigns both interesting and competitive to overcome some of their greatest challenges. 

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The 4 Keys To Personalization in Marketing

Digital Marketing, Personalization, Data Marketing February 13, 2020

With the growing number of messages people receive today — online and offline — the importance of delivering a message that resonates with the user has never been more important. Creating a personalized message that creates a connection is critical, and with the increasing amount of data available to marketers, personalization options have only expanded. Personalization needs to be incorporated into all marketing, shopping and service experiences. In many of his presentations on personalization, J&C's CEO Ron Jacobs has referenced the 4 R’s of personalization from Accenture and discussed how they are key ingredients in connecting with prospects and customers. This blog explores these 4 key components of personalization and how you can use them to better connect with your customers.

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4 Useful Social Media Techniques for Insurance Companies

Digital Marketing, Insurance Marketing, Social Media Marketing January 31, 2020

Social media must play a role in any business’s marketing plan. But when it comes to insurance companies, it can be tricky to figure out how social media fits with your brand’s voice. Here are a few quick tips to help make your insurance company relevant on Facebook, Twitter, Instagram and other social platforms.

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3 Ways AI Can Improve Your Marketing Efforts

Digital Marketing, Artificial Intelligence January 23, 2020

As technology evolves at a rapid pace, the nature of marketing evolves with it. One of the most crucial innovations in the marketing landscape is artificial intelligence (AI).

But what exactly is AI? Put simply, AI is a system that can learn, reason and solve problems. And marketers see the potential. Here’s a brief look at how this technology can change the way marketers reach their audience.

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How to Use Martech to Improve Your Relationship Marketing

Digital Marketing, Personalization, Relationship Marketing January 1, 2020

In a noisy digital world, it's more challenging than ever to engage with customers, give them a positive experience and cement a lasting brand-customer relationship. Consumer behavior has changed — and now most customers prefer companies that understand who they are as individuals.

Years ago this would have been nearly an impossible ask. But with the advancements in marketing technology, it takes less time, effort and manpower to understand who your customers are. Read on for three ways marketing technology can help improve your customer relationships.

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Marketing Over Coffee with Ron Jacobs

Digital Marketing, Direct Marketing, Podcast November 22, 2019

Even as the use of social media and email push us further from written communications, direct mail is still one of the biggest marketing channels around. But as the world of marketing hurdles into a new digital age, direct mail has to adapt. To do that, marketers are now using customer data to personalize the user experience. Ron Jacobs, CEO of Jacobs and Clevenger, recently spoke on the Marketing Over Coffee podcast. In this episode, he talks about how brands must start hyper-personalizing in order to keep the attention of their customer base. Listen to the whole episode to hear Ron’s conversation with John Wall about direct marketing.

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The Science of Behavioral Economics

Digital Marketing, Podcast October 10, 2019

Described as economic theory with a dose of human nature, the concept of behavioral economics has been around for over 40 years. As marketers, we need to understand why consumers do what they do and what affects those decisions. Behavioral economics can help us identify behaviors and adapt to irrational biases that influence every consumer. Why do we trust others more than ourselves to make financial decisions? Why are we more afraid of what we might lose than what we might gain? To help us understand, Meg Goodman sits down with Lou Carlozo on the BAI podcast to discuss the nature of human decision making and how we as marketers can predict it. 

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Ron Jacobs Talks AI on The Currency Podcast

Digital Marketing, Artificial Intelligence, Podcast July 25, 2019

As an expert in the direct marketing field, Jacobs & Clevenger CEO, Ron Jacobs, is always looking for the latest developments in the industry. Recently, Ron joined Mike Gastin on The Currency podcast to “demystify AI for direct marketing”. In this episode, Ron breaks down AI’s role in direct marketing and the possibilities AI will present in the near future. Listen as he also explains how businesses can use AI to predict and implement more efficient marketing strategies across all channels.

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How Insurance Companies & Agents Can Use Content Marketing

Content Marketing, Digital Marketing, Insurance Marketing May 9, 2019

In the age of the Internet, content marketing is key. From social media to web platforms to email, there are so many avenues you can use to share branded content. If you’re not taking advantage of this, you’re falling behind.

As an insurance company or an independent agent, you should use content marketing in order to build authority, increase exposure and offer help to your customers. To get started, take a look at these four forms of content that you can incorporate into your marketing plan today. 

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