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5 Digital Marketing Trends for 2015

Digital Marketing January 13, 2015

As 2015 gets underway, businesses begin to evaluate their marketing plan and which agencies are best suited to help them achieve their goals. With technology continuously changing at the speed of light, agencies that know how to traverse the digital landscape will be standing in the forefront of 2015. As with every new year, there will undoubtedly come a wave of fads and trends for the marketing community. Below is a list of five digital marketing trends to watch out for in 2015.

Content marketing 2.0
For the past few years, agencies have been telling their clients to get on board with content marketing. Content marketing has become a channel most businesses know they need to invest in. In fact, a recent survey found that 83% of B2B marketers use content marketing.1 The problem, though, is that many businesses don’t have a documented content marketing strategy. In 2015, the role of content will evolve to focus on areas such as:

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6 Techniques to Enhance Mobile Optimized Emails

Digital Marketing January 7, 2015

Email marketing is one of the more successful channels for communicating with consumers. With over 91% of consumers using email at least once a day,1 and with an average return of $44.25 for every $1 spent on email marketing,2 it makes sense to target consumers through their digital inbox. But it's not enough to just send an email blast out to a targeted list. With over 51% of email opens occurring on a mobile device,3 it is important to develop mobile optimized emails.

 

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Going Native: Native Advertising vs. Display Ads

Digital Marketing May 1, 2014

In today's web-connected society, marketers are constantly finding ways to reach consumers online. Display ads used to be one of the most trusted weapons in a marketer's online arsenal. Sadly, the effectiveness of online display ads has been called into question. With so many online ads being served to customers on a daily basis, many consumers have "banner-ad blindness." According to DoubleClick, the average banner ad has only a 0.1% click-through rate.1 When you factor in that 50% of clicks on mobile display ads are accidental, the number of viable click-throughs is even smaller.So if display ads are no longer engaging consumers as effectively as we'd like, what's the solution? Many marketers and advertisers are looking to native advertising for the answer.

 

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An alternative to the massive website redesign to increase on-site conversions

Digital Marketing April 16, 2014

Many marketers are challenged by the need to constantly update their website. Updates for new products and services, updates for new areas of focus, technical updates, legal updates, enhancing the transactional nature of the site—the list goes on and on. The reality is that most companies also find nuances that they’d like to change in their website before they can even complete a massive overhaul. While there are times when a full redesign can be effective, it may not always be necessary.

 

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6 proven techniques for increasing conversions

Digital Marketing April 10, 2014

While generating traffic and leads is essential to many marketers, increasing conversions is increasingly becoming a focus. Conversions are where the “rubber meets the road.” Conversions for some marketers might be converting on-site traffic to complete a lead form, while for other marketers conversions are measured as the purchase or transactional mechanism. Whatever your definition of a conversion is, it is likely that increasing conversions is something that ties directly to increasing your company's revenue.

 

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Match Types of Content Marketing Effectively Against Customer Intent for Increased Engagement

Digital Marketing March 4, 2014

Content marketing – it’s a nebulous topic for many brands. One of the greatest grey areas concerning content marketing pertains to what types of content a brand should create.

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Lost and found: How retargeted banner ads can recapture lost leads

Digital Marketing February 5, 2014

Despite the overwhelming influence and addictive pull of the Internet, most people know when to call it quits. Sometimes they have no choice. Eventually life beckons from beyond the computer screen, and purchases and online forms are consequently abandoned or mentally flagged to revisit at a later time.

 

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Establishing a SMS marketing objective and strategy

Digital Marketing August 21, 2013

SMS marketing is becoming a more critical component of the marketing mix for many companies. The effectiveness of text messaging is undeniable. On average, it takes 90 minutes to respond to an email, but 90 seconds to respond to a text message.1 SMS text messaging and MMS messaging provide marketers with an effective means of communicating with customers.

 

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Factors to consider in choosing an agency to handle your mobile marketing services

Digital Marketing August 12, 2013

Mobile marketing is a focus for many marketers this year. According to a study J&C recently conducted, 65% of marketers stated they plan to increase spending on mobile marketing this year. Yet in the same study, we found that 1/3 of marketers admitted to not having a defined strategy for mobile.

 

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7 social media myths debunked

Digital Marketing June 17, 2013

Social media is growing in use by marketers. In a study we recently conducted among marketers, social media surfaced as the tactic that is seeing the greatest increase in activity in 2013. In discussions with clients and industry folks we often get asked a number of questions about social media. Here are the top 7 myths about social media that warrant debunking.

 

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