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J&C Blog

Find all the latest marketing trends on the J&C Blog.

7 ways to measure social ROI

Digital Marketing June 14, 2013

In a recent study we conducted among marketers, social media rose as the top channel for increased marketing spend in 2013. Yet in this same study it became clear that marketers are uncertain about the best ways to measure social media, and specifically social media ROI. So it seems that marketers are investing more in social media, but uncertain about the optimal metrics.

 

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Taking your B2B social media efforts to the next level

Digital Marketing June 12, 2013

Social media has become the tactic du jour for most business-to-business marketers. According to HubSpot, approximately 46% of online users count on social media when making a purchase decision, 43% of companies have found a customer through LinkedIn and about a quarter of marketers say they’ll be investing more in social media this year.

 

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Is social CRM the new social media?

Digital Marketing June 4, 2013

Social media has become the tactic du jour for many marketers. According to Hubspot, approximately 46% of online users count on social media when making a purchase decision.
With the ability to measure every social interaction and understand the context of these social interactions, I’d argue that social media is currently on the path to becoming an awareness medium. But we have a chance to get it back on course. By employing data and targeted mechanisms, social media can be transformed into a customized, behavior-based channel.

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The pivotal role of technology in retail bank marketing communications

Digital Marketing May 29, 2013

Mobile communications have become an essential element in our everyday lives. And bill and banking transactions being conducted via mobile devices have increased exponentially.

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The need for mobile and mobile ROI

Digital Marketing May 2, 2013

What is the most indispensable thing in our lives today?

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The great debate: PURLs vs. landing pages and websites

Digital Marketing April 23, 2013

When it comes to personalized URLs (PURLs), clients ask us some very pointed questions.

“Why do we need a PURL?”

“Can’t we just use a general landing page instead?”

“Why not just have people log in to our website?”

 

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