J&C Blog

Find all the latest marketing trends on the J&C Blog.

Direct mail still lives, but these 5 mistakes are deadly

Direct marketing January 19, 2016

I read the news today, oh boy
About a channel that had passed away
And though the news was rather sad
Well, I just had to laugh
I saw the epitaph:

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Direct mail: This year’s comeback kid

Direct marketing October 28, 2015

In today’s digital world, most people assume direct mail is a dying medium. This could not be further from the truth. Direct mail is currently undergoing major changes as it is resurfacing as a valuable marketing channel.

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Direct Mail CSI: What killed the letter?

Direct marketing July 8, 2015

There was a frantic knock at my office door. I opened it to find an old friend from the industry. He was looking shakier than Kanye’s PR firm.

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Direct mail isn’t going anywhere … except for your mailbox

Direct marketing May 5, 2015

There’s a reason why certain consumer products have maintained the same design and function for decades: Despite all the advantages technology affords, some things are best enjoyed in their original form.

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Base your B2B marketing decisions on your customers, not your products or services

Direct marketing February 10, 2015

Marketing communications and marketing channels are changing rapidly. Not all business-to-business (B2B) marketers are keeping up. Too many B2B marketers base their decisions on results gleaned in a marketing landscape that doesn’t resemble today’s – one where marketing communications were focused on products and brands, not on the customers who purchased them. That may have been acceptable in the past, but not in a time where personalized, relevant data-driven communications have become the norm.

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Direct mail vs. email: The ultimate marketing smackdown

Direct marketing January 15, 2015

The crowd is loud and the arena is dark.

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The Direct Mail Doctor examines offers

Direct marketing December 3, 2014

The Direct Mail Doctor’s virtual waiting room is filled. Patients from all over want to find a proven cure for their direct mail maladies.

But that’s no surprise; the good doctor is definitely on a roll. In his last article, he found the antidote for some sticky issues involving envelope messaging and formats.

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Believe it or not: True direct marketing oddities

Direct marketing November 19, 2014

Direct marketers are generally logical, process-driven people. They don’t like scares or surprises and tend to have a rationale explanation for anything that happens in the course of a campaign.

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The Direct Mail Doctor and the envelope wars

Direct marketing November 18, 2014

In his last article, the Direct Mail Doctor covered the power of personalization and the vital importance of the P.S.

But now, there are two new cases to contend with.

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The Direct Mail Doctor examines personalization

Direct marketing November 11, 2014

In his last article, the Direct Mail Doctor offered some healthy advice about the amount of information in direct mail letters and whether or not to include a response device.

But the good Doctor’s work is never done.

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