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J&C Blog

Find all the latest marketing trends on the J&C Blog.

The 10 Commandments of Direct Marketing, Part 2

Direct marketing October 28, 2014

Moses was not a marketer, but he clearly knew how to deliver a message. Those stone tablets would make anyone stop and pay attention.

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The 10 Commandments of Direct Marketing, Part 1

Direct marketing October 21, 2014

When you think of “The Ten Commandments,” what image springs to mind? For me, it’s always Charlton Heston, the classic Hollywood Moses. I can picture him now in those flowing robes, with that booming voice and more hair than any metal band. The man definitely had an intimidating presence.

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Secrets to building marketing momentum

Email Marketing, Direct marketing October 16, 2014

Most businesses have two kinds of customers: those who are actively using their products and those who are infrequently engaged.

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Creative Court: How to judge direct mail communications, Part 2

Direct marketing October 9, 2014

“Creative Court is back in session. All rise.”

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Have all communications channels stopped working?

Direct marketing October 8, 2014

I recently awoke after a long weekend to learn that many of the marketing tactics I have been recommending to clients no longer work. Had I awakened in some dystopian alternative universe? Was I in an episode of Rod Serling’s Twilight Zone? Or was it all just a dream?

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Creative Court: How to judge direct mail communications, Part 1

Direct marketing October 7, 2014

If you’re involved in direct marketing, your judgment day will come.

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The Direct Marketing Dictionary, Part 2

Direct marketing September 30, 2014

In Part 1 of the Direct Marketing Dictionary, we explored the hidden meanings behind some unique marketing terms, including “test cell” and “lift.”

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The Direct Marketing Dictionary, Part 1

Direct marketing September 25, 2014

You can tell a great deal about a person’s occupation by glancing at their resource shelf.

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A direct marketing primer for the beginner

Direct marketing September 24, 2014

If the title of this blog post prompted you to click and read more, you’re most likely either new to marketing in general or eager to add a new arrow to your marketing quiver. In either case, learning about the basics of direct marketing can help you get started quickly and on the right foot.

To begin with, despite what you may have heard, direct marketing is more than just direct mail. While its roots are in traditional mail order, direct marketing has grown beyond that to encompass a host of new technologies, customer relationship-building techniques and performance measures. Today, companies of all kinds use direct marketing, which now accounts for 25% of the U.S. marketer’s budget, surpassing newspapers and broadcast TV.1 Some might even argue that digital media is really direct marketing, increasing this number even more.

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How to drive response with the right messaging tone

Direct marketing July 29, 2014

Marketers have the ability to drive response by employing a certain tone to support their objective. Often, the product or service being sold determines the tone. A billboard featuring an energy drink will likely communicate its message in a spirited tone, while a PSA might take on a more serious one.

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