J&C Blog

Find all the latest marketing trends on the J&C Blog.

Is multichannel ability the most critical attribute for top direct marketing agencies?

Direct Marketing November 20, 2013

As a member of one of the top direct marketing agencies, I believe there are a number of attributes that define the top direct marketing agencies. It seems that direct marketing is often misunderstood. Many people equate direct marketing with direct mail. Direct marketing is actually a set of tools and techniques that use targeted communications to drive response and action.


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7 ways marketers are underutilizing their marketing data

Direct Marketing October 23, 2013

Companies are accumulating more and more data on their prospects and customers. With the proliferation of channels, marketers now are able to access and collect information across a number of different channels and sources. This includes information about prospective and current customers’ interests as well as behavior.


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Why your direct mail is underperforming

Direct Marketing October 22, 2013

Architecting a successful direct mail campaign is as much science as art. When companies utilize direct mail and it doesn’t perform, they often blame the channel as a whole, rather than dissecting that individual direct mail initiative and looking for improvements.


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Anatomy of a direct mail letter

Direct Marketing October 3, 2013

Developing effective direct mail is as much science as it is art. Direct marketing is a discipline that is defined by response and action. Applying proven best practices and techniques to direct mail letters can be the difference between direct marketing success and failure.


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Have direct mail best practices been influenced by digital media?

Direct Marketing October 2, 2013

Digital marketing and digital media have changed the way many marketers communicate with their customers and prospects. Email has provided a cost-effective and expeditious vehicle to communicate with customers. Online vehicles, such as banner ads and content marketing, are demonstrating value as effective pull marketing mechanisms.


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Are direct marketing agencies the best digital agencies?

Direct Marketing August 23, 2013

As digital agency services have become more in demand by marketers, I’ve often wondered which roots are the most logical for a digital agency. While several digital agencies are completely new start-ups, many are offshoots or born out of advertising, public relations, direct marketing and other agencies.


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A checklist for direct mail letters

Direct Marketing August 15, 2013

Direct mail continues to be one of the most effective ways to communicate with customers and prospects. Direct marketing is a discipline that is defined by response and action. Applying proven best practices and techniques to direct mail letters can be the difference between mediocre and stellar performance.


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Evaluating a direct marketing agency’s work

Direct Marketing August 1, 2013

The evaluation of a direct marketing agency’s work should be considered in a number of different facets. Strong direct marketing agencies are expected to be leaders in generating response across a number of different channels. They understand how to apply the techniques of direct marketing across a number of tactics, including direct mail, email, banner ads and landing pages.


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7 Successful Direct Mail Examples

Direct Marketing July 22, 2013

How is success defined for a direct mail campaign? Most people would say success is defined by outcome. In other words, if the direct mail met its objectives, then it was successful. But why do some things work better than others?


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Expected Direct Mail Response Rates

Direct Marketing May 29, 2013

Clients often ask, “What can I expect in terms of my direct mail response rate?” According to the Direct Marketing Association, the average response rate is 3.4% for a house list and 1.28% for a prospect list. This varies by industry and a number of other factors that I’ll outline later.


Interestingly, this number has stayed about the same for past 24 months. One theory on this topic is that as volume has decreased, effectiveness of direct mail has increased. A less cluttered space seems to have created a positive impact on direct mail response rates.


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