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J&C Blog

Find all the latest marketing trends on the J&C Blog.

What’s the right amount of information for direct mail?

Direct Marketing May 28, 2013

Is more information truly more effective? When it comes to direct mail, the answer is yes.

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Best practices for personalizing direct mail

Direct Marketing May 20, 2013

Today consumers and business decision-makers demand a greater level of personalization than ever before. According to MarketSherpa, 69% of people state that they would exchange their data for better, more personalized service. Furthermore, a study J&C conducted in the first quarter of 2013 indicated that 2 out of 3 consumers prefer personalized communications to mass, non-customized communications.

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Evaluating and selecting a direct digital marketing agency

Direct Marketing May 20, 2013

In today’s changing marketing world, agencies are expected to be leaders in new media, new channels and ways to optimize marketing programs. That means marketers are demanding more out of their agencies.

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Top 10 Direct Mail Best Practices

Direct Marketing May 1, 2013

Direct mail should be considered an essential part of an integrated marketing strategy. It delivers the high level of personalization today’s customers demand, it provides proven response triggers that drive the target into action and it’s the right media to tell an information-rich story in a compelling way.

 

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Does direct mail still work?

Direct Marketing April 22, 2013

In today’s hyper-connected world, does direct mail still work? Yes, it works, and very well. But today, direct mail seldom works alone.

 

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