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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Digital will overtake TV ad spending soon. What are you doing about it?

Digital Marketing, Driving response August 28, 2016

With U.S. ad spending on digital set to overtake TV spending by 2016, according to research firm Forrester, advertisers are strongly evaluating how to move their budgets from traditional media channels to digital.1 Of course, digital isn’t a one-size-fits-all bucket. Within it are a myriad of choices – devices, sites, targeting techniques, buying methods and more.

One aspect of digital that is helping it accelerate growth is programmatic ad buying, which helps advertisers specifically target audiences in real time. We spoke to Jason Barnett, director of programmatic strategy at Centro, one of our technology partners, to dive deeper into this trend.

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5 ways to step up your brand’s online visibility to increase site traffic

Inbound Marketing, Driving response September 17, 2014

Here’s a tough pill to swallow: Your brand does not exist unless it has presence.

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Blurred Lines: TV for Demand Generation and Nurturing

Driving response January 17, 2014

New technologies have emerged and changed everything, including how people discover products, shop, buy, share with friends and communicate with brands. This new landscape has helped to evolve consumers to become empowered participants who fluidly move across a seemingly endless marketing spiral—search, content, social, display and offline channels. With the rise of social media, the lines between paid, owned and earned media blur as participant interactions are tracked across a wide spectrum, leaving behind 2.5 quintillion bytes of data each day.

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7 advantages of direct mail

Driving response, Best practices, Direct marketing July 17, 2013

With the proliferation of channels, marketers are often forced to make trade-offs. One of the questions they find themselves asking is: What are the advantages and expected returns for certain channels?

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