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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Techniques for lifting email conversions by 460%

Email Marketing October 24, 2013

Successful email marketers are keenly aware that email frequency lifts conversions. Simple math proves this. Two or more touchpoints will always provide a greater overall conversion than one. But many email marketers are unclear about how many times it’s appropriate to reach a customer within a given campaign period. They’re concerned with whether or not multiple emails will increase conversions or negatively impact customer relationships. Successful email marketers don’t want to risk pestering their customer base to the point where they’re less receptive to future communications.

 

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5 blunders that curb marketing email performance

Email Marketing October 16, 2013

Here is a surprising fact: 17% of email marketers don’t track, report or analyze their email marketing metrics for their campaign deployments.1 It’s hard to believe that almost 1 in 5 marketers do not even review basic metrics, such as opens or clicks! Fortunately, 83% of marketers are (at the bare minimum) doing something to gauge email performance. But is it really enough? Frequently the answer to this question is “no.” And here’s why.

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Demystifying Gmail’s Tabbed Inbox

Email Marketing October 1, 2013

Gmail’s new tabbed inbox has given email marketers a lot to think about. Many believe their communications won’t be taken seriously or will be ignored
 completely now that they won’t be featured within a customer’s primary inbox. Email marketers are worried about performance and how being relegated to a secondary inbox could quite possibly mean the death of time-sensitive offers and timely updates. Email marketers are frantically looking for answers.

 

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Is email marketing worth doing if you aren’t doing email right?

Email Marketing September 26, 2013

Most people are familiar with the old saying, “Don’t bother doing it at all unless you are going to do it right.” This old adage has a lot of application in the marketing world today. Marketers are constantly faced with many channels and ways to communicate with prospects and customers. Marketers are being pulled in so many directions. Some marketers have shared the sentiment that their focus is being diluted by the pressure to add another channel to the marketing mix.

 

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7 areas to improve email marketing performance

Email Marketing September 25, 2013

Email marketing continues to be one of the most cost-efficient ways to communicate with customers and prospects. The reality, however, is that inboxes are becoming cluttered and marketers are going to have to do more and more to break through with email.

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From inbox to app store

Email Marketing September 23, 2013

It might be surprising to learn that 80% of all time on iOS and Android connected devices is spent using a mobile app.1 After giving this a little thought you’ll realize mobile apps are something we use more often than we think. Mobile apps simplify our lives, make us smarter shoppers, enhance our productivity and even change the way we watch television.

 

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Specific products are the best way to catch an email reader’s attention

Email Marketing September 17, 2013

The average person gets 9,000 emails a year, and that number is conservative for many of us.1 This stat underscores one of marketers’ greatest concerns: that it’s getting more and more difficult to break through cluttered inboxes.

 

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Why choose an agency versus an email service provider to handle your email?

Email Marketing September 10, 2013

Choosing a partner to handle your email marketing is a critical decision in today’s world. According to a recent study conducted among marketers, cluttered email inboxes surfaced as one of the greatest concerns regarding email. It is no longer enough to just have a partner that can get your emails executed. When it comes to email marketing, you need to be sure everything is firing on all cylinders.

 

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9 key stats that can reshape retail marketing communications

Email Marketing August 28, 2013

As marketers are getting more sophisticated, so are consumers. Retail marketers are in an industry that is being driven by constant evolution of data, channel proliferation and increased consumer expectations. To better understand how consumers think about communications they receive from retailers, J&C recently conducted a study. Our retail study provided findings that can help retailers reshape their marketing to meet consumer needs.

 

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The Anatomy of a Successful Email Marketing Campaign

Email Marketing August 23, 2013

In most endeavors, the difference between success and failure often comes down to the little things. Successful email marketing campaigns are no different. Strong email campaigns rely on trial and error. They count on past performance to point the way for improvements. Successful email marketing campaigns also leverage best practices and insights from campaigns that came before them.

 

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