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J&C Blog

Find all the latest marketing trends on the J&C Blog.

How online billing may be killing the bill insert for many utilities

Inbound Marketing, Utility Industry September 3, 2014

Bill inserts have traditionally been a critical communications tactic for utilities. In the past, bill inserts have been a highly efficient form of marketing for many utilities. At a minimum, bill inserts have been a low-cost tactic to reach the majority of a utility’s customer base. According to an article in Electric Light & Power, consumers read around 50% of these inserts.1

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Right place, right time: Capitalizing on energy-related searches to drive traffic

Inbound Marketing, Utility Industry July 24, 2014

When decision makers for small and medium-sized businesses need new lighting, new equipment or require the services of a technician or contractor, they often rely on the Internet instead of traditional forms of advertising and marketing to find a resource. Utility and energy companies have an opportunity to be in the right place at the right time and appear in top search results when customers are looking for solutions. Adding useful content can help optimize a website for search engines and capitalize on customer search behavior.

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Right place, right time: Capitalizing on energy-related searches to drive traffic

Inbound Marketing July 24, 2014

When decision makers for small and medium-sized businesses need new lighting, new equipment or require the services of a technician or contractor, they often rely on the Internet instead of traditional forms of advertising and marketing to find a resource. Utility and energy companies have an opportunity to be in the right place at the right time and appear in top search results when customers are looking for solutions. Adding useful content can help optimize a website for search engines and capitalize on customer search behavior.

 

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Savings is the wrong lead message for utility and energy content marketing

Inbound Marketing, Utility Industry June 18, 2014

Energy efficiency is an initiative that many utility marketers are currently undertaking. When it comes to energy efficiency, the prevailing thought among most consumers and businesses tends to be, “Show me the money.” Savings tend to trump many other benefits and is generally the motivator for engaging in energy efficiency measures.

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The two most effective lead generation techniques

Inbound Marketing, Direct Response Marketing April 3, 2014

There are a number of different techniques that generate hand raisers and leads for your products and services. These techniques span a multitude of online and offline channels. Most people are familiar with the sales funnel concept: that prospects and customers are moved through a number of stages based on their readiness to buy. Another common framework is the AIDA, where the process starts with generating awareness and interest.

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What content marketing frequency is necessary to drive website traffic and leads?

Inbound Marketing March 26, 2014

As many marketers begin their content marketing journey, they quickly wonder what level of commitment is required. How often should we blog? What level of downloadable content is necessary to support an effective contact marketing strategy? How often do we need to refresh content on our website to get Google’s attention?

 

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Social media needs content marketing

Inbound Marketing, Social CRM March 13, 2014

Content marketing is one of the leading sources of generating website traffic. When content marketing is analytically keywords-driven, it is a proven source of search engine optimized page rankings.

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Social media needs content marketing

Inbound Marketing March 13, 2014

Content marketing is one of the leading sources of generating website traffic. When content marketing is analytically keywords-driven, it is a proven source of search engine optimized page rankings. Content marketing can also play an important role in social media. Content marketing can serve as a vehicle for giving prospects and customers reasons to interact with your brand. While social media can help build awareness and relationships, it can also serve as an important conduit for driving education, engagement and action.

 

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7 Signs You Should Invest in Content Marketing

Inbound Marketing February 26, 2014


Content marketing continues to become a critical technique for increasing web traffic, leads and improving a company’s search engine optimization efforts. If your organization isn’t using content marketing yet, here are 7 signs that will have you reconsidering your investment in content marketing.

 

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New study from MarketingProfs indicates only 1 out of 3 B2C marketers think their content marketing is effective

Inbound Marketing November 12, 2013

MarketingProfs recently released findings from its business-to-consumer content marketing study. Content marketing continues to grow in terms of popularity. Similar to business-to-business content marketing trends, 90% of B2C marketers are using content marketing. Interestingly, most B2C marketers are also planning on increasing their content marketing activity. About 60% of B2C marketing survey respondents are planning to increase content marketing spend over the next 12 months.

 

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