What is the last banner ad you clicked on? Or the last banner ad you saw?

Struggling to remember even a single example? Well, cut yourself some slack, because you aren’t alone: according to an Infolinks study in 2013, 86% of users experience ad blindness. And only 14% remember the last ad they saw. Based on steadily declining banner ad clickthrough rates since 2013, that number has likely gotten even worse, with some studies showing that up to 93% of ads go unviewed.

But what is banner blindness? And how do you fight it?

When it comes to email marketing, you could have the cleanest list... the most pristine copy... the most eye-catching design. But success can often come down to metrics. With the advent of tracking pixels and custom tracking URLs, metrics like open rate and click-through rate have been easy to collect.

Until now. 

Apple is expected to release iOS 15 this Fall. And one key feature in this update is Mail Privacy Protection.  

What is Mail Privacy Protection? 

Effective August 29, 2021, many USPS services will see their first significant cost hike since 2019. The cost of a first-class stamp will increase 5.45% (from 55¢ to 58¢), while the cost of a domestic postcard will increase over 11% (from 36¢ to 40¢).