CMOs aren’t sleeping much these days.
And when you ask them what's keeping them up at night — there’s a discernible pattern in their answers…
No surprise — it’s all about that bottom line (sounds like a Megan Trainor song?).
But what’s particularly troubling for our marketing brethren, and a major source of their sleepless nights, is this: getting a decent return on their marketing investment. Their ROMI.