Successful email marketing campaigns rely on a cycle of continuous improvement. An ongoing process of measurement, analysis, testing and implementing learnings is the key to long-term success. Your email recipients are constantly evolving. New technology, devices and capabilities impact their expectations, behaviors and preferences, which directly affects email engagement. In the absence of testing, you can speculate about your email recipients but lack the conclusive data needed to drive creative strategy.

According to a recent report, 53% of marketers agree that welcome messages best help achieve their business goals, up from 15% in 2011.¹

Subject line testing is one of the easiest and most popular practices for successful email marketing. In fact, 83% of marketers believe testing subject lines is the most effective method to optimize emails.¹

Email marketers are a unique breed. We spend our days immersed in all stages of email development, researching the latest technology and design trends, and keeping up with constantly evolving email best practices. This means that email marketers are often more tech-savvy than the average person. However, do you know how tech-savvy your audience is?

Testing is essential to successful email marketing campaigns. It’s an opportunity to learn about the preferences and behaviors of your target audience, and determine the best way to communicate with them and drive action.

Here is a surprising fact: 17% of email marketers don’t track, report or analyze their email marketing metrics for their campaign deployments.¹ It’s hard to believe that almost 1 in 5 marketers do not even review basic metrics, such as opens or clicks! Fortunately, 83% of marketers are (at the bare minimum) doing something to gauge email performance. But is it really enough? Frequently the answer to this question is “no.” And here’s why.

Online demos are a great tool to motivate prospects and customers and get them engaged with your product. When you invest in a demo, you want it to be as effective as possible in order to generate maximum ROI. However, this can be difficult to determine. How do you gauge if your demo is compelling, engaging and viewer-friendly?

According to YouTube, viewers watch more than 6 billion hours of video each month on the site. That’s almost an hour for every person on Earth. And that is 50% more¹ than last year.