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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Jessica Kumor

Jessica Kumor

Recent Posts

Drive Customer Loyalty and Engagement with Content Marketing

Content Marketing June 23, 2015

 

Customer loyalty is a fickle beast, with only 28% of customers loyal to brands, according to research from Accenture. As a result, marketers are left anxiously fretting over customers’ actions or inactions, much like a teenager trying to decide whether their crush is going to ask them to the homecoming dance.

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Video – The New Lead Generation Technique

Inbound Marketing June 16, 2015

It’s undeniable. Video marketing is The It Girl of 2015. And just like any 21st century It Girl, video is getting a lot of attention on the Internet.

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5 Types of Content Marketing to Drive Greater Engagement for Utilities

Utility Industry June 2, 2015

Do different types of content lead to different types of engagement? You bet they do. Not every piece of content is created equal, and they shouldn’t be.

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Should Your Content Marketing Strategy Blur the Lines Between Demand Generation and Lead Generation?

Inbound Marketing May 12, 2015

All too often, demand generation and lead generation are lumped together when they should be treated as equally important, yet unique partners in a content marketing strategy. The confusion often derives from the similarities between the two, yet while they appear very much alike, the two are actually very different — much like two siblings battling it out for attention.

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Match Types of Content Marketing Effectively Against Customer Intent for Increased Engagement

Digital Marketing March 4, 2014

Content marketing – it’s a nebulous topic for many brands. One of the greatest grey areas concerning content marketing pertains to what types of content a brand should create.

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Recent Posts