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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Justin Herren

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5 Digital Marketing Trends for 2015

Digital Marketing January 13, 2015

As 2015 gets underway, businesses begin to evaluate their marketing plan and which agencies are best suited to help them achieve their goals. With technology continuously changing at the speed of light, agencies that know how to traverse the digital landscape will be standing in the forefront of 2015. As with every new year, there will undoubtedly come a wave of fads and trends for the marketing community. Below is a list of five digital marketing trends to watch out for in 2015.

Content marketing 2.0
For the past few years, agencies have been telling their clients to get on board with content marketing. Content marketing has become a channel most businesses know they need to invest in. In fact, a recent survey found that 83% of B2B marketers use content marketing.1 The problem, though, is that many businesses don’t have a documented content marketing strategy. In 2015, the role of content will evolve to focus on areas such as:

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6 Techniques to Enhance Mobile Optimized Emails

Digital Marketing, Email Marketing January 7, 2015

Email marketing is one of the more successful channels for communicating with consumers. With over 91% of consumers using email at least once a day,1 and with an average return of $44.25 for every $1 spent on email marketing,2 it makes sense to target consumers through their digital inbox. But it's not enough to just send an email blast out to a targeted list. With over 51% of email opens occurring on a mobile device,3 it is important to develop mobile optimized emails.

 

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Going Native: Native Advertising vs. Display Ads

Digital Marketing May 1, 2014

In today's web-connected society, marketers are constantly finding ways to reach consumers online. Display ads used to be one of the most trusted weapons in a marketer's online arsenal. Sadly, the effectiveness of online display ads has been called into question. With so many online ads being served to customers on a daily basis, many consumers have "banner-ad blindness." According to DoubleClick, the average banner ad has only a 0.1% click-through rate.1 When you factor in that 50% of clicks on mobile display ads are accidental, the number of viable click-throughs is even smaller.So if display ads are no longer engaging consumers as effectively as we'd like, what's the solution? Many marketers and advertisers are looking to native advertising for the answer.

 

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Utilizing direct marketing best practices to enhance your email marketing programs

Best Practices, Email Marketing November 7, 2013

Every day, customers receive dozens of emails flooding their inbox. Email is an essential touch point with customers. Whether it’s providing brand visibility, product updates or new promotions, email is a fast, effective way to engage an audience. As a designer, you want your email campaign to not only stand out from the crowd but also engage your audience. Incorporating direct marketing best practices into your design can help your email campaign achieve these goals.

 

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