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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Chris Gallaher

Recent Posts

Increasing Conversions Using Triggered Emails

Email Marketing August 2, 2013

How can we increase conversions? As marketers, we’re asked this in just about every sales and planning meeting. It’s easy to interpret the question as, “How can we convert more sales?” But converting customers is frequently more than just acquiring them. Increasing conversions often includes getting customers engaged across their entire lifecycle.

 

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Four keys to capitalizing on today’s most relevant marketing trends

CMO July 16, 2013

Marketers always look to implement the right tactics at the right time. That’s why marketing trend studies provide so much value. But behind every trend there’s an undercurrent of reality that needs to be addressed.

 

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Retargeting strategies for non-retail and B2B marketers

Since most websites see only 2% of traffic converting on the first visit 1, it’s no secret retail marketers are fond of retargeting the remaining 98%. As retargeting pioneers, retail marketers have had a great deal of success in recapturing lost online sales. But non-retail and B2B marketers have been slow to adopt retargeting as a best practice. They often view retargeting as a B2C-only solution and sometimes overlook retargeting and its potential to recapture prospects.

 

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Behavioral marketing: Addressing customer abandonment

Email Marketing May 15, 2013

The phone rang. The dog ate the remote control. The kids couldn’t find their soccer ball. These are all everyday distractions. And they can all prevent online customers from completing a transaction.

 

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Recent Posts