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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Ron Jacobs

Recent Posts

How To Make Customer Data Actionable — In Real Time

Digital Marketing, Customer Experience April 6, 2020

Today marketers need to take steps to close the gap between raw data, meaningful insights and real-time action, including:

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B.E.M. — What Is It? And Why Do You Need To Start Using It?

Customer Experience April 3, 2020

To begin with... put your audiences first.

Why? Because the digital world thinks audience first, not media first. Grouping online audiences by demographic produces very narrow targets that do not necessarily represent a brand's most productive audience. We call potential consumers who do not fit a rigid demographic profile "valuable wastage."

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How To Automate Your Marketing Approach Across All Devices and Channels — And How To Do It All Under One Cohesive Marketing Strategy

Digital Marketing, Data Marketing April 2, 2020

People-Based MarTech relies on people-based targeting, replacing the need for and far exceeding the power of cookie-based data. Brands unlock a singular view of consumers, one that anchors all of the data discussed to a single email address.

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Martech Is Transforming Marketing Operations — Every Company Is Now A Tech Company

Digital Marketing, Data Marketing April 1, 2020

From email marketing to automation, data analytics and innovative uses of artificial intelligence, marketing technologies are helping brands become stronger by engaging and communicating with their target audience on a whole new level.

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AI Is Embedded Across Almost Every Product Category in Marketing — Are You Taking Advantage of It?

Customer Experience March 30, 2020

Yes, there are many pure AI platforms.

But like big data platforms or cloud computing, most of them are general purpose technologies simply being harnessed in the service of marketing — often under the cover of a more marketing-specific application.

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How to Identify Your Best Customers Across All Devices

Customer Experience March 25, 2020

Hint: Linking relevant data points is the key.

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Why You Need to Revamp Your Data Analytics to Improve Your Customer Experience

Data Marketing March 23, 2020

According to an Econsultancy and Adobe survey of client-side marketers worldwide, 65% of respondents said improving their data analysis is a very important factor in delivering a better customer experience. That was the most popular answer for the second year in a row, up from 63% in 2017.

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How To Better Engage With Your Customers Using an Agile Marketing Approach

Customer Experience March 19, 2020

Today's modern marketer has to seek out every opportunity to learn new ways to engage consumers. In this case, Agile isn’t meant to be a synonym for nimble, but it may include project management elements that let modern marketing organizations act in a way that is more consistent with how businesses have changed in the 21st Century.

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The Dystopian State of Marketing — The Truth Is Not So Obvious

Digital Marketing, Direct Marketing March 19, 2020

Sound the death knell...

  • Direct mail is dead!
  • Catalogs are dead!
  • Email is dead!
  • SEO is dead!
  • Retail is dead!
  • Brands are dead!
  • Advertising is dead!
  • Agencies are dead!
  • Digital marketing is dead, post-GDPR!
  • AI is replacing people and jobs!

There is some truth in all of these statements. But, none of these statements reflects the true state of marketing.

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The Future of Direct Mail is Digital

Direct Marketing March 6, 2020

This week, I delivered a keynote at the Hewlett Packard (HP) Innovation Center in San Diego, California. The title of my presentation was “Data, Disruption and Decisions. Reinventing the way people, machines and insights work together.” One of the main topics of the presentation was “A New Digital Marketing Channel. Direct Mail.” Direct mail, new? Digital? Isn’t direct mail a 20th century analog channel?

Modern marketing is nothing like the practice of marketing just a few years ago. It’s more data-driven, focused and relevant. Digital marketers have had the ability to use variable data in email, landing pages and websites for years. It was a little harder for direct mail to have same level of relevancy and focus. Toner-based solutions (laser printers) also enable variable data printing. But direct mail produced on toner-based systems is slow, expensive and has limited formats.   

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