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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Sheera Eby

Recent Posts

Email Marketing Stats That Have A Direct Impact On ROI

Email Marketing July 10, 2014

A successful marketing campaign is often measured in terms of the return-on-investment (ROI) it yields. Although digital marketing has expanded into a wide range of channels, the most successful channel still tends to be email marketing.

 

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Getting Technical: Developing Effective Energy Marketing Content

Content Marketing July 8, 2014

Utility and energy marketers, like most marketers, are constantly considering how to find the optimal balance between traditional and new media forms. With the shift from traditional forms of media, digital marketing budgets have increased. According to Gartner, 25% of the average marketing budget is spent on digital marketing, with almost half of the budget dollars going toward content creation and management.1

 

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Consumers want more from their bank

Financial Services July 3, 2014

Traditional banking services are not enough to hold the attention of today's customers. In order to keep up with evolving consumer preferences and desires, banks need to be prepared to offer consumers value-added content. Additionally, consumers have a growing interest in receiving financial advice from their financial institution. Bank marketers must also encourage consumers to take advantage of these new services and information through effective adoption strategies and content marketing.

 

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Bank marketing trends that can’t be ignored

Financial Services July 1, 2014

The banking and financial services industry continues to go through significant change. Consumers have more and more options outside their financial institutions every day. Internet giants like Google are now competing in the mobile wallet arena. And customers are demanding more and more cohesion across all the channels they use to bank.

 

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Banks turn payment trends into an opportunity, not a threat

Financial Services June 25, 2014

Payment options and payment trends are critical topics and threats for many financial institutions’ revenue streams today. As technology continues to provide consumers with more payment options, financial institutions need to reconsider their offerings and drive engagement with current customers. Mobile wallets are getting a lot of media attention and are just one of the many payment trends that consumers now have as an option. As payment trends are consistently changing and growing, it is arguable that consumer demands are also on the increase, with a desire for greater convenience, speed and security.

 

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Savings is the wrong lead message for utility and energy content marketing

Utility Industry June 18, 2014

Energy efficiency is an initiative that many utility marketers are currently undertaking. When it comes to energy efficiency, the prevailing thought among most consumers and businesses tends to be, “Show me the money.” Savings tend to trump many other benefits and is generally the motivator for engaging in energy efficiency measures.

 

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7 Email Marketing Myths

Email Marketing June 17, 2014

Email marketing is a topic that is well studied, with many facts around what works and doesn’t work. The reality is, however, there are many popular myths and misconceptions in the marketing industry that are masquerading as email marketing facts. Here is a list of 7 email marketing myths and email marketing truths.

 

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Content marketing is a big idea for banks and financial institutions

Content Marketing, Financial Services June 11, 2014

Many banks, financial institutions and other financial service companies are faced with the challenge of building their brand. They are working to create differentiation in a market that is often commoditized in the customer’s mind. Financial institutions are challenged with creating more transactions and growing revenue, as well as diversifying their product portfolios, and ensuring their institution is offering and supporting current channels for banking and bill pay.

 

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Marketing to restaurants defies benefit-oriented marketing

Restaurant owners and operators don’t exactly have it easy these days. Restaurant failure rates are high, and many restaurants are fighting to keep their doors open and make a profit. High failure rates mean that before any given restaurant even has a chance to get up and running, the odds are already stacked heavily against them, especially in the eyes of the business world.

 

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Two articles that demystify lead generation

Lead generation and acquisition marketing tend to be topics many marketers grapple with on a daily, even an hourly basis. Generating leads requires a structured, disciplined process and strategy. Unfortunately leads do not just land in your lap.

 

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