One of the advantages of direct mail is that marketers have so many powerful tools to lift response. The list, offer, design and format all play key roles. None are more vital, however, than the words that detail the message itself. In fact, some words have proven so successful that we see them used again and again.

Are you interested in learning how an effective direct mail package comes together? Well, you’ve come to the right place. The Jacobs & Clevenger direct mail design studio master class is now in session.

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