J&C Blog

Find all the latest marketing trends on the J&C Blog.

Randy Mitchell

Recent Posts

A day in the life of a marketing agency

CMO February 2, 2016

These days, the term “transparency” is big. Politicians say they believe in it. CEOs insist that it’s the cornerstone of their corporate culture. Even NFL franchises are reluctantly being dragged onto the transparency bandwagon.

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A moving story: J&C finds a new home

CMO August 25, 2015

I started at Jacobs & Clevenger way back in 2000.

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Award-winning utilities and energy marketing

Utility Industry July 20, 2015

Some marketing awards shows are based on style points. They’re a magnet for multimillion-dollar TV spots and big household brands.

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Direct Mail CSI: What killed the letter?

Direct Marketing July 8, 2015

There was a frantic knock at my office door. I opened it to find an old friend from the industry. He was looking shakier than Kanye’s PR firm.

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Top 7 Marketing Buzzwords of 2015

Digital Marketing June 18, 2015

Many people wish they could speak another language and I can understand the allure.

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Email CSI: What killed the response?

Email Marketing June 9, 2015

It was a dismal spring evening in the City of the Big Shoulders.

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4 Relevancy Rules for successful email campaigns

Email Marketing April 30, 2015

My email inbox has become a “junk drawer.” If the term is new to you, please allow me to explain.
successful email marketing campaigns
The junk drawer is a uniquely American phenomenon. It’s that one undefinable storage space where you can discover almost anything. Usually, the junk drawer is tucked away in the recesses of a workshop cabinet, home office or kitchen, and it can harbor everything from screwdrivers and flash drives to aspirin and mystery keys.

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Email marketing’s secret weapon

Email Marketing April 16, 2015

Thank you for accepting this mission. Before we begin, let’s go over the essentials.

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3 key findings to help utilities market successfully to small and medium-sized businesses

Utility Industry February 5, 2015

The same questions are posed over and over at utilities and energy providers across the country. You can hear them in conference rooms, on status calls and in offices as energy marketers struggle with similar challenges.

“How can we get our small and medium business customers engaged?”

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Email marketing insights and insanity

Email Marketing January 22, 2015

“We can measure anything.” That’s the mantra when it comes to email marketing. And it’s true.

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Recent Posts