Improving search engine optimization (SEO) means having an effective content marketing strategy that conforms to updated search algorithms by search engine master Google. One of the greatest myths about 21st century SEO concerns the outdated notion that search engine "crawlers" prodded by specific inquiries are irresistibly attracted to websites composed of a cluster of keywords within a block of text. Just like many other urban myths, the idea of keyword stuffing being the end-all to ranking websites just isn’t true. Quality content is now the name of the game to positively impact search engine optimization.

I’d argue that direct marketing is more alive now than ever. The core principles of direct marketing are being used across a number of different channels, especially digital channels.

Marketers are searching for new ways to develop and execute referral programs. These programs are popular because they benefit everyone involved: Employers look smart and savvy by providing perks to their employees, and employees in turn benefit from participating. Referral programs are also perfect for any business that faces a tight budget and aggressive sales goals, since they can work without the support of a sales force.

Most marketing and sales organizations thrive on identifying new business opportunities and generating leads. I often wonder if the marketing industry celebrates customer retention nearly to the degree it should. But the reality is leads, prospects and new customers are one of the key priorities for most marketing organizations.

Many retailers have begun to leverage mobile marketing. SMS/MMS marketing is one of the most common forms of mobile marketing that retailers are using.

With the proliferation of channels, marketers are often forced to make trade-offs. One of the questions they find themselves asking is: What are the advantages and expected returns for certain channels?

Mobile marketing has so many facets. I often wonder if it might be difficult at times for marketers to know where to get started. Mobile-optimized emails, mobile-designed web and landing pages, mobile advertising, SMS/MMS programs, mobile search and mobile apps are considerations for marketers.

According to a study J&C recently conducted, we found that 1/3 of marketers admitted to not having a defined strategy for mobile. Mobile marketing is a category that has a number of different sub-components. It includes mobile-optimized emails, mobile-designed web and landing pages, mobile advertising, SMS and MMS programs, and mobile apps.

Building a subscriber database is critical for all marketers who want to embark on an SMS/MMS campaign. According to Papimedia, 85% of people respond positively to SMS messages. Furthermore, one-third of consumers say they interact with a brand via text message on a regular basis.

Utility and energy marketers are constantly struggling to drive engagement in what has been historically a low-involvement category. Utility and energy companies are striving to evolve their marketing activities including the launch of new programs that require active customer participation. Marketing techniques that increase relevancy and drive conversions are getting utility and energy marketer’s attention.