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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Sheera Eby

Sheera Eby

Recent Posts

15 facts on the current state of mobile marketing

Mobile July 12, 2013

Mobile marketing is a topic that is generating a lot of buzz. In a recent study conducted on marketing trends, 65% of marketers said they plan to increase spend on mobile marketing this year. One of the things that makes mobile marketing so interesting is that comprises so many different sub-components. Mobile-optimized emails, mobile-designed web and landing pages, mobile advertising, SMS and MMS programs, and mobile apps are all part of the mobile marketing world.

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Can social media be used for B2B lead nurturing?

Social Media Marketing July 9, 2013

Social media has become a critical channel for marketers. Three out of four marketers say that they are using social media. Social media has become a productive B2B channel for many marketers, with 43% of companies saying they have found a customer through LinkedIn.

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What channel are marketers using the most in 2013?

CMO July 8, 2013

We recently conducted a study among marketers to learn about the biggest trends in marketing. Here are the top seven trends that we found and their associated implications.

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7 ways to get the best work out of your agency

CMO July 1, 2013

I started my career on the client side and didn’t realize how simple yet complex agencies can be to motivate. Through the years I’ve seen clients who can motivate an agency effectively and others who, well, should read this article.

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What should you tell your CFO about your marketing spend? Return on marketing investment?

CMO May 23, 2013

Justifying marketing spend is a daily activity for many CMOs. Shrinking budgets and accountability are two common themes. In a recent study, CMOs cited shrinking budgets as one of the biggest challenges.1

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10 best practices for direct mail

Direct Marketing, Best Practices May 1, 2013


 

Direct mail should be considered an essential part of an integrated marketing strategy. It delivers the high level of personalization today’s customers demand, it provides proven response triggers that drive the target into action and it’s the right media to tell an information-rich story in a compelling way.

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Recent Posts