An average of 227 million adults tune to AM/FM radio each week, creating almost $20 billion in revenue for radio stations. The majority of that revenue comes from advertisements. Marketers have been using radio as a major channel since the first paid radio ad in 1922.

Although they are limited to only what the listener can hear, marketers use some of the same techniques for radio that they use for every type of marketing. In this episode of J&See: Views on Marketing, Meg Goodman sits down with Mark Long, the Production Director for Townsquare Media in Boise, Idaho. Mark breaks down the differences between radio and traditional marketing as well as the different types of radio. Mark also provides insight into the direction he sees radio heading and how marketers will need to respond. Read on for a few excerpts from his insightful interview. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling conversation like this once a month.

As an expert in the direct marketing field, Jacobs & Clevenger CEO, Ron Jacobs, is always looking for the latest developments in the industry. Recently, Ron joined Mike Gastin on The Currency podcast to “demystify AI for direct marketing”. In this episode, Ron breaks down AI’s role in direct marketing and the possibilities AI will present in the near future. Listen as he also explains how businesses can use AI to predict and implement more efficient marketing strategies across all channels.

Email marketing is both an art and a science. The art comes in with elegant designs, punchy subject lines and well-written copy. Then there’s the science. The data and statistics prove which parts of the art gets people to interact with your email… and which parts don’t work as well. That’s where A/B testing comes into play. Running head-to-head tests allows you to experiment with the creative and understand the effect. Read on to understand the rules of A/B testing, the parts of an email you can test and the metrics you should look at afterwards.

Although women make up half the population, many companies still treat them as a niche in the marketing industry. In the second episode of J&See: Views on Marketing, Meg Goodman sits down with Patti Minglin. Patti is the founder and CEO of Go Girl Communications, a marketing agency that specializes in helping clients reach female customers. Patti and Meg discuss how to successfully market to (or as Patti would say, with) women — and the common mistakes you should avoid. Read on for a few excerpts from her insightful interview. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling conversation like this once a month.

It’s not easy to stand out in a crowded email inbox. But a good subject line can be the difference between your email getting opened… and ending up in the trash folder. If you want to boost your open rates, follow these simple do’s and don’ts for writing an email subject line that will get you the results you want.

Everyone is a marketer in some way. It can be as small as what you choose to post on your social media channels or as large as a company’s multi-channel acquisition campaign. Regardless of how obvious it is, marketing infiltrates every part of our lives. J&See: Views on Marketing, an original podcast from J&C, explores how marketing influences the world around us.

In the first episode, Meg Goodman talks to Ron Jacobs. He is the CEO and founder of J&C as well as co-author of the best-selling book, Successful Direct Marketing Methods. Together, Meg and Ron explore how marketing has changed over the years — and where it’s headed in the future. Read on for a few excerpts from his insightful interview. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month. 

In the age of the Internet, content marketing is key. From social media to web platforms to email, there are so many avenues you can use to share branded content. If you’re not taking advantage of this, you’re falling behind.

As an insurance company or an independent agent, you should use content marketing in order to build authority, increase exposure and offer help to your customers. To get started, take a look at these four forms of content that you can incorporate into your marketing plan today. 

Social media must play a role in any business’s marketing plan. But when it comes to insurance companies, it can be tricky to figure out how social media fits with your brand’s voice. Here are a few quick tips to help make your insurance company relevant on Facebook, Twitter, Instagram and other social platforms.

Podcasts are one of the most accessible forms of media. People can listen anytime, anywhere. According to Medium, the majority of listeners tune in during their commute: 52% while driving and 37% while on public transportation. And 32% of listeners catch up while they’re working out. Essentially, podcasts have become a part of people’s daily routine.

Because of the instant reach podcasts offer, businesses have tapped into this format to promote their brand, stand out against competitors and reach new audiences. Here are four reasons your business should consider creating a podcast today. 

Audio-only storytelling isn’t a new phenomenon. From radio dramas like 1930’s War of the Worlds to FDR’s fireside chats, we’ve been tuning in for over a century. But podcasts changed the game for the 21^st century. With free content available on-demand, it’s no wonder this form has exploded in popularity over the past few years.