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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Combining Technology With Your Direct Mail

 

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3 Types of email to add to your marketing strategy

Email Marketing August 29, 2018

 

 

 

In 2017 an average of 269 billion emails were sent per day, meaning the competition for attention in inboxes for email marketers is very high. Email marketing continues to generate high ROI for marketing departments that build a well-thought-out strategy that delivers personalized messages at the right time to the recipients. Below are 3 types of emails needed in a marketing strategy today: welcome emails, trigger emails and re-engagement emails, and all play critical roles in the customer journey.  

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Moving Personalization from Tactic to Strategy

Email Marketing, Direct Response Marketing, personalization August 23, 2018

 

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Keys To Personalization

digital marketing communications, Digital Marketing Trends, personalization, data marketing July 31, 2018

With the increasing number of messages people are receiving today, from online to offline, the importance of delivering a message that resonates with the user has never been more important. Creating a personalized message that creates a connection is critical, and with the increasing amount of data available to marketers, personalization options have only expanded. Personalization needs to be incorporated into all marketing, shopping and service experiences. In many of his presentations on personalization, Ron Jacobs has referenced the 4 R’s of personalization from Accenture, and discussed how they are key ingredients in connecting with prospects and customers. The 4R’s are Recognize, Recommend, Remember and Relevance, and all play important roles in curating experiences to each individual in a seamless manner across channels.

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Personalizing Your Message Without Looking Creepy

Email Marketing, Direct Response Marketing, Driving response, Digital marketing technique, Digital Marketing Trends, Direct marketing July 10, 2018

 Personalization is simply a must for marketers. Consumers and business buyers want personalized communications and organizations see a greater return when implementing it. In Salesforce’s Fourth Annual State of Marketing Report,  52 percent of consumers and 65 percent of business buyers stated they would switch brands if a vendor did not personalize communications. Personalization was once as simple as inserting the contact’s first name and maybe even a company, and that was all that was needed, but it has evolved to so much more.

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Finding Marketing Metrics that Matter

Previously, data had to be collected by hand and assembled and interpreted by humans, a tedious task. Here in the digital era, that same data is easily tracked and compiled, giving marketers more data than is even necessary sometimes. Likes, shares, comments, followers, open rates, page views, traffic, time on site, are examples of data that is being tracked, but is it relevant? Distinguishing between vanity metrics and actionable metrics is key to being able to continually take action towards activities that can be traced to the bottom line. Here, we’ve explained vanity metrics, provided examples of actionable metrics, and given guidance toward finding actionable metrics for your business.


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Being a Contrarian: When the Common Wisdom Is Not So Common

Retail Industry, Digital Marketing, digital marketing communications, digital trends June 12, 2018

 

By nature, I am not a contrarian. I have written research papers, articles and books that are well researched and cite multiple sources. I seek agreement among more than one expert on best practices. That’s a safe and establishment point of view.

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4 Tools To Help Make Data Driven Marketing Decisions

Digital Marketing May 22, 2018

 

The number of devices consumers use is growing at a substantial rate. And that number is expected to grow even faster over the next few years. As a result, marketers have access to more data than ever to make better business decisions. It’s important to know what data is relevant to your business, how to find and organize that data and how to make data driven marketing decisions to support your strategies.

To help you in this quest, we have selected four tools that will help you glean the data you need to make the best marketing decisions for your company. 

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J&C is Blooming with New Faces

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Every Business Needs To Be Thinking About Their Transformation

Retail Industry, Digital Marketing, digital marketing communications, digital trends April 10, 2018

 

The article below originally appeared in the April 2018 edition of the J&C Newsletter. If you are not already receiving the newsletter, sign up on the form at the bottom of this article.

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