So, you are now the executive in charge of marketing for the company. Take heart, the average tenure for a CMO is 45 months – good news, right? But, while tenure has been lengthening over the past four years, many marketing executives say the pressure has greatly intensified. Companies now have different expectations of what marketing can do. There are new channels to consider, and everything has to be more measurable, more targeted and more effective. Marketing executives have to prove their work has a real impact on driving the business. Unless they can prove marketing is delivering and clearly showing ROI, budgets are inevitably going to be cut, and possibly positions, too.