J&C Blog

Find all the latest marketing trends on the J&C Blog.

The Power of the Red Dot

CMO January 30, 2014

Recently, I was talking with Jeff Davidoff, CMO of ONE.org, about social marketing. Jeff is a marketing guru of mine and has created some of the best social marketing programs ever invented (check out Agit8 to see his work). Jeff is a frequent guest of my graduate social marketing classes at Northwestern University and I talk with him to keep current on the newest trends in social marketing.

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Answer a question or two—and find a better agency partner

CMO January 24, 2014

From time to time you will help your company find a new agency resource. While the reasons for needing a new agency could be very different, the process is usually the same. It’s one of elimination. You and your team identify a larger group of agencies. And with time, winnow the list down to one firm that best fits your needs.

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Are the best marketers the best guessers?

CMO January 15, 2014

One of the most influential professors I had in graduate school had a great saying: “The best marketers are the best guessers.” It definitely seems like there is a lot of merit in this statement. After all, in marketing we often have to work with imperfect information. More than not, we’re faced with combining available information with experience, best practices and judgment.


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Extreme marketing: The hottest new reality TV series

CMO January 10, 2014

If you watch reality TV, you’ll notice there’s a proven formula that some of the biggest series love to use. They start with a group of unique individuals, show them working through remarkable conditions and throw in a few dramatic twists.

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13 Questions CMOs Should Ask In Their First 90 Days – Part 2

CMO December 18, 2013

This is part 2 of the article on critical questions that CMOs should ask in their first 90 days. Here are the remaining questions to ask as you begin to evaluate the current marketing communications activities. These questions can help you formulate the strengths and weaknesses of the current activities as well as inspire ideas and direction for marketing plans going forward.


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How will 2014 marketing trends differ from 2013?

CMO December 18, 2013

How will 2014 compare to 2013 from a marketing trends perspective? Will the top tactics marketers used in 2013 differ in 2014? Will budgets stay the same, or will they increase or decrease? Will marketer’s biggest challenges stay the same? Here are 9 trends from 2013 and thoughts on how these trends might evolve or stay the same.


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13 Questions All New CMOs Should Ask In Their First 90 Days – Part 1

CMO December 16, 2013

You’ve accepted position as head of marketing. You had a vision and background that aligned with where the organization is heading. You already are planning to assess your internal resources, meet with critical stakeholders and go through the initial 90 days drill.


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Using Key Performance Indicators to prove marketing’s value — Part 2

CMO December 12, 2013

Part 1 of this article explored what Key Performance Indicators, or KPIs, are and how they help marketers measure the success of their programs and prove how they contribute to the success of organizations. In Part 2, we will drill down into the process of creating KPIs based on the marketing program’s objectives and how to effectively use them to achieve those objectives.

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Using Key Performance Indicators to prove marketing’s value — Part 1

CMO December 6, 2013

It seems that for as long as marketing has existed, there have been those who have questioned whether its contribution is worth the expense. And there is perhaps nothing more frustrating for marketers than having to continually prove their value to an organization. Fortunately, today’s marketers have tools that enable them to do just that.

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The worst questions to ask on an RFP, and what you should be asking instead

CMO, Best Practices September 11, 2013

If you’ve ever been tasked to respond to a request for proposal (RFP), you probably came across some questions that caused you to scratch your head. Here are my favorites, followed by my observations about what these marketers should be asking.

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