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J&C Blog

Find all the latest marketing trends on the J&C Blog.

How Insurance Companies & Agents Can Use Content Marketing

Content Marketing, Content marketing strategy, digital marketing, Insurance Marketing May 9, 2019

In the age of the Internet, content marketing is key. From social media to web platforms to email, there are so many avenues you can use to share branded content. If you’re not taking advantage of this, you’re falling behind.

As an insurance company or an independent agent, you should use content marketing in order to build authority, increase exposure and offer help to your customers. To get started, take a look at these four forms of content that you can incorporate into your marketing plan today. 

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What we can learn from "The MarketingProfs B2B Content Marketing Study"

Inbound Marketing, B2B content marketing, Content marketing strategy, lead generation techniques, inbound marketing strategy September 16, 2013

Content marketing is a hot topic in marketing right now. According to MarketingProfs, B2B content marketing is seen as an increasingly effective strategy. More than 82% of survey respondents are planning to increase their content production over the next 12 months.1

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