In the age of the Internet, content marketing is key. From social media to web platforms to email, there are so many avenues you can use to share branded content. If you’re not taking advantage of this, you’re falling behind.

As an insurance company or an independent agent, you should use content marketing in order to build authority, increase exposure and offer help to your customers. To get started, take a look at these four forms of content that you can incorporate into your marketing plan today. 

Even the most experienced marketer may have trouble telling the difference between content marketing and inbound marketing.

In a data-fueled economy, up-to-date stats are J&C’s version of kale and chia seeds and we’re running on stat superfood in this office.

If a tree falls in a forest, does anyone hear it? If a blog post is published, does anyone read it? Perhaps Google. Google is everywhere, after all.

Is your potential customer ready to read? That’s the question you have to ask yourself before developing a long-form piece of content. When used correctly, long-form types of content marketing can be an incredibly powerful tool to earn a better reputation, increase brand awareness and increase conversion rates, and ultimately see better results from your content marketing campaign.

Novella or novel, which length is right for your target audience? That’s the question you have to ask yourself before creating a new piece of content. Short-form types of content marketing play a key role in engaging viewers and boiling down complex information into digestible portions.

Publishing multiple pieces of content weekly is the cornerstone of an effective inbound marketing program. Yet maintaining a consistent stream of content can be a challenge. Many marketers are looking for alternatives to generating original content. Curated content is one approach marketers are exploring. Marketers are often debating whether their organization should be considering curated versus original content.

A well-optimized landing page is the cornerstone of a content strategy and the backbone to a website. This seemingly simple web form allows a company to capture a visitor’s information, typically in exchange for information in the form of an ebook, video, kit, etc.

They are known as the digital generation, Generation Y, the Net Generation or, more popularly, Millennials. These digital natives are the inspiration behind countless articles.

Successful content marketing starts with a plan, strategy and a deliberate set of actions. However, many
companies report that they don’t have a defined plan for content marketing. Effective content marketing for utilities is driven by frequent posting to blog sites about topics that are keyword-driven and centered on issues that interest both business and residential utility customers. Utility marketing should also take advantage of social media as an additional channel for reaching customers with content that casts the utility as a thought leader.