J&C Blog

Find all the latest marketing trends on the J&C Blog.

How Long Does Content Marketing Take To Work?

Content Marketing December 4, 2014

Your company has revamped the website, built up an archive of valuable material, started a blog, launched some landing pages with downloads and created a content schedule to be promoted via social media. Now you're ready to start driving traffic. But how long will it take for that traffic to arrive? For many reasons, content marketing tends to be a mid-term strategy rather than a short-term one. The reality is content marketing can take time to get traction. It’s important to remain consistent through the initial phase and not give up.


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Engagement for Less Engaged Industries

Content Marketing September 10, 2014

Utilities are a need, not a want. Most people don’t think about their utility and the utility’s services except when something doesn’t work (e.g., the lights don’t go on) or when they receive a bill. This means that it can be hard to get customers to engage in energy management and energy-efficiency initiatives, or other programs that require active participation. This is one of the key reasons that utility marketing can be such a challenge.

However, there is a movement of customers becoming more knowledgeable about how they use energy. New codes that require businesses to install equipment that complies with energy reduction standards, consumer interest in greening and general environmental awareness are all contributing to increased engagement around energy management. This movement is opening the door to a new way of engaging customers using content marketing for utilities.

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Getting Technical: Developing Effective Energy Marketing Content

Content Marketing July 8, 2014

Utility and energy marketers, like most marketers, are constantly considering how to find the optimal balance between traditional and new media forms. With the shift from traditional forms of media, digital marketing budgets have increased. According to Gartner, 25% of the average marketing budget is spent on digital marketing, with almost half of the budget dollars going toward content creation and management.1


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Content marketing: Not your ordinary web page

Content Marketing April 1, 2014

Many marketers believe they are actively engaging in content marketing. I often hear marketers say, “We have a lot of pages on our website describing our services,” or “We have a number of case studies.” Content marketing is a strategically and analytically driven process of driving website traffic and converting that traffic to leads.


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Content Marketing’s Impact on SEO

Content Marketing March 5, 2014

Content marketing can be a key driver in ensuring that your company’s website ranks better through search engines. Content marketing includes ebooks, downloads, blog articles, checklists, videos and web pages. This is the optimal type of content that will support SEO/keyword analytics. Content development requires specialized techniques to maximize the necessity for quality and quantity. Simple web pages that simply deliver streamlined copy, around 200 to 300 words, don’t qualify as content marketing, and don’t necessarily have a strong positive impact on search engine optimization.


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What we can learn from "The MarketingProfs B2B Content Marketing Study"

Content Marketing September 16, 2013

Content marketing is a hot topic in marketing right now. According to MarketingProfs, B2B content marketing is seen as an increasingly effective strategy. More than 82% of survey respondents are planning to increase their content production over the next 12 months.1


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