JNC-Web-Blog-Home-Header-Banner-Image-1200x800.jpg

J&C Blog

Find all the latest marketing trends on the J&C Blog.

Keys To Personalization

personalization, data marketing, digital marketing communications, Digital Marketing Trends July 31, 2018

With the increasing number of messages people are receiving today, from online to offline, the importance of delivering a message that resonates with the user has never been more important. Creating a personalized message that creates a connection is critical, and with the increasing amount of data available to marketers, personalization options have only expanded. Personalization needs to be incorporated into all marketing, shopping and service experiences. In many of his presentations on personalization, Ron Jacobs has referenced the 4 R’s of personalization from Accenture, and discussed how they are key ingredients in connecting with prospects and customers. The 4R’s are Recognize, Recommend, Remember and Relevance, and all play important roles in curating experiences to each individual in a seamless manner across channels.

continue reading

Being a Contrarian: When the Common Wisdom Is Not So Common

digital trends, digital marketing communications, Retail Industry, Digital Marketing June 12, 2018

 

By nature, I am not a contrarian. I have written research papers, articles and books that are well researched and cite multiple sources. I seek agreement among more than one expert on best practices. That’s a safe and establishment point of view.

continue reading

Every Business Needs To Be Thinking About Their Transformation

digital trends, digital marketing communications, Retail Industry, Digital Marketing April 10, 2018

 

The article below originally appeared in the April 2018 edition of the J&C Newsletter. If you are not already receiving the newsletter, sign up on the form at the bottom of this article.

continue reading

The Top 5 Digital Marketing Trends of 2014

Digital Marketing, digital marketing communications, Digital Marketing Trends, digital trends March 5, 2015

2014 saw a maturation of the content marketing industry as it both grew and evolved. In addition to ever-increasing mobile usage by consumers and major search engine algorithm changes, a need for multi channel and cross-platform marketing emerged. Many of the larger digital marketing trends developed throughout 2014 will likely remain important components to modern marketing strategies, and studying these marketing facts can give a digital marketer an educated jumping off point for the new year. Here are the top five digital market trends that emerged last year.

continue reading

Recent Posts