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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Why Your Business Should Start a Podcast

digital marketing communications, digital marketing, Podcast April 11, 2019

 

Podcasts are one of the most accessible forms of media. People can listen anytime, anywhere. According to Medium, the majority of listeners tune in during their commute: 52% while driving and 37% while on public transportation. And 32% of listeners catch up while they’re working out. Essentially, podcasts have become a part of people’s daily routine.

Because of the instant reach podcasts offer, businesses have tapped into this format to promote their brand, stand out against competitors and reach new audiences. Here are four reasons your business should consider creating a podcast today. 

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5 Marketing Podcasts You Should Download Today

digital marketing communications, digital marketing, Podcast March 28, 2019

 

Audio-only storytelling isn’t a new phenomenon. From radio dramas like 1930’s War of the Worlds to FDR’s fireside chats, we’ve been tuning in for over a century. But podcasts changed the game for the 21st century. With free content available on-demand, it’s no wonder this form has exploded in popularity over the past few years.

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4 Ways Insurance Companies Can Better Engage Customers

digital marketing communications, Direct marketing, Relationship Marketing, loyalty marketing, Insurance Marketing December 11, 2018

 

For years, the retail and financial services industries have put an emphasis on customer engagement and the relationship they have. For the insurance industry, it has been different. Insurance companies would work to acquire new customers and often their relationships would be limited to sending a renewal notice every six months or a year. As competition increases, companies in the insurance industry need to find a new way to keep their customers engaged and avoid churn. Here are four ways insurance companies can make sure they are engaging their customers in the right way.

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Using Martech to Improve Relationship Marketing

digital marketing communications, personalization, Relationship Marketing October 26, 2018

 

In a noisy and busy digital world, engaging with customers, providing them with a positive experience and building upon the relationship has become more challenging for marketers, these are top priority for many. Consumer behavior has changed and customers now have a preference toward companies that understand them individually and can relate to them directly with relevant messages and offers. Years ago this would have been nearly an impossible ask for marketers, yet with the advancements in marketing technology, the time required to do this has diminished greatly today. With many of these technologies being relatively new, many marketers still see this as a big ask because they are unfamiliar with the use cases and ways technology can help to build the relationships. Since building relationships and engaging with customers is a top priority for marketers, we have outlined three different ways marketing technology can help improve customer relationships.

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Keys To Personalization

digital marketing communications, Digital Marketing Trends, personalization, data marketing July 31, 2018

With the increasing number of messages people are receiving today, from online to offline, the importance of delivering a message that resonates with the user has never been more important. Creating a personalized message that creates a connection is critical, and with the increasing amount of data available to marketers, personalization options have only expanded. Personalization needs to be incorporated into all marketing, shopping and service experiences. In many of his presentations on personalization, Ron Jacobs has referenced the 4 R’s of personalization from Accenture, and discussed how they are key ingredients in connecting with prospects and customers. The 4R’s are Recognize, Recommend, Remember and Relevance, and all play important roles in curating experiences to each individual in a seamless manner across channels.

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Being a Contrarian: When the Common Wisdom Is Not So Common

Retail Industry, Digital Marketing, digital marketing communications, digital trends June 12, 2018

 

By nature, I am not a contrarian. I have written research papers, articles and books that are well researched and cite multiple sources. I seek agreement among more than one expert on best practices. That’s a safe and establishment point of view.

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Every Business Needs To Be Thinking About Their Transformation

Retail Industry, Digital Marketing, digital marketing communications, digital trends April 10, 2018

 

The article below originally appeared in the April 2018 edition of the J&C Newsletter. If you are not already receiving the newsletter, sign up on the form at the bottom of this article.

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The Top 5 Digital Marketing Trends of 2014

Digital Marketing, digital marketing communications, Digital Marketing Trends, digital trends March 5, 2015

2014 saw a maturation of the content marketing industry as it both grew and evolved. In addition to ever-increasing mobile usage by consumers and major search engine algorithm changes, a need for multi channel and cross-platform marketing emerged. Many of the larger digital marketing trends developed throughout 2014 will likely remain important components to modern marketing strategies, and studying these marketing facts can give a digital marketer an educated jumping off point for the new year. Here are the top five digital market trends that emerged last year.

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