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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Keys To Personalization

digital marketing communications, Digital Marketing Trends, personalization, data marketing July 31, 2018

With the increasing number of messages people are receiving today, from online to offline, the importance of delivering a message that resonates with the user has never been more important. Creating a personalized message that creates a connection is critical, and with the increasing amount of data available to marketers, personalization options have only expanded. Personalization needs to be incorporated into all marketing, shopping and service experiences. In many of his presentations on personalization, Ron Jacobs has referenced the 4 R’s of personalization from Accenture, and discussed how they are key ingredients in connecting with prospects and customers. The 4R’s are Recognize, Recommend, Remember and Relevance, and all play important roles in curating experiences to each individual in a seamless manner across channels.

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Personalizing Your Message Without Looking Creepy

Email Marketing, Direct Response Marketing, Driving response, Digital marketing technique, Digital Marketing Trends, Direct marketing July 10, 2018

 Personalization is simply a must for marketers. Consumers and business buyers want personalized communications and organizations see a greater return when implementing it. In Salesforce’s Fourth Annual State of Marketing Report,  52 percent of consumers and 65 percent of business buyers stated they would switch brands if a vendor did not personalize communications. Personalization was once as simple as inserting the contact’s first name and maybe even a company, and that was all that was needed, but it has evolved to so much more.

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The Top 5 Digital Marketing Trends of 2014

Digital Marketing, digital marketing communications, Digital Marketing Trends, digital trends March 5, 2015

2014 saw a maturation of the content marketing industry as it both grew and evolved. In addition to ever-increasing mobile usage by consumers and major search engine algorithm changes, a need for multi channel and cross-platform marketing emerged. Many of the larger digital marketing trends developed throughout 2014 will likely remain important components to modern marketing strategies, and studying these marketing facts can give a digital marketer an educated jumping off point for the new year. Here are the top five digital market trends that emerged last year.

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