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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Martech Is Transforming Marketing Operations — Every Company Is Now A Tech Company

Digital Marketing, Data Marketing April 1, 2020

From email marketing to automation, data analytics and innovative uses of artificial intelligence, marketing technologies are helping brands become stronger by engaging and communicating with their target audience on a whole new level.

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13 Types of Essential Marketing Data and What They Can Do For You

Digital Marketing, Marketing Data March 30, 2020

Marketing and communications are in a rapid pace of ongoing transformation. The ability to track media, channel, and device consumption has never been greater. Marketers can now track and identify consumers across some offline and nearly all online behavior. They key to all of this? Marketing data. The immense amount of data available to marketers is growing more and more useful in the digital age. As marketing decisions become more complex and with shorter horizons, big data and other analytics capabilities become faster, more efficient, and more affordable for small businesses as well as enterprises. To help marketers make use of the data at their fingertips, we have broken down the various types of marketing data and how each can help your business.

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The Dystopian State of Marketing — The Truth Is Not So Obvious

Digital Marketing, Direct Marketing March 19, 2020

Sound the death knell...

  • Direct mail is dead!
  • Catalogs are dead!
  • Email is dead!
  • SEO is dead!
  • Retail is dead!
  • Brands are dead!
  • Advertising is dead!
  • Agencies are dead!
  • Digital marketing is dead, post-GDPR!
  • AI is replacing people and jobs!

There is some truth in all of these statements. But, none of these statements reflects the true state of marketing.

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How to Make Utility Content Marketing More Customer-Centric

Digital Marketing February 21, 2020

Most utility companies are focused on improving their customer experience, enhancing their brand reputation and establishing themselves as thought leaders. Researchscape reports that the majority of consumers expect their utility to provide them with personalized advice. Educational content can be a useful technique to engage customers on a myriad of topics.

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10 Tools That Artificial Intelligence Can Offer Digital Marketers

Digital Marketing, Artificial Intelligence, Customer Experience February 20, 2020

Artificial Intelligence, or AI, has been in use since the late 1990s. Although always a fascinating topic, it never amounted to much more than discussion. Today, we are in the midst of the AI boom. So why now? The short answer is the exponential growth of cheap, fast, scalable and interconnected computing and storage in the cloud. The horsepower and data to efficiently run AI algorithms is now with reach of everyone.

AI has been embedded across almost every product category in marketing technology. Most big data platforms, such as IBM Watson, are simple general-purpose technologies being harnessed in the service of marketing. It’s much more interesting to look at products like Equals 3 which leverages Watson behind the scenes to deliver marketing research, customer segmentation and media planning services. Products like these can help marketers create multichannel campaigns specifically tailored to their target audience by using data collection. Knowing what exactly artificial intelligence can offer is important. Here is a list of ten tools that AI can offer digital marketers to help automate and improve their marketing strategies.

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How To Use Email Marketing Automation in Direct Response

Digital Marketing, Direct Marketing, Email Marketing February 18, 2020

Email marketing automation has become a competitive necessity for many organizations. While still not in use among all categories, marketers that have adapted email marketing automation report great success. This blog post will explain email marketing automation, describe its benefits and explore some ways that email marketing automation can be used to improve marketing response and conversion in different kinds of organizations.

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7 Insurance Marketing Tactics to Improve Your Campaign Results

Digital Marketing February 18, 2020

Modern insurance marketing strategies can encompass a wide variety of choices in terms of channels, tactics and technologies. When you’re looking to create just the right mix under tight budget constraints, it’s easy to get overwhelmed.

And to be fair, the insurance industry itself has experienced big shifts over the past decade, including many significant macroeconomic, social and regulatory changes.

Here is how marketers can make insurance marketing campaigns both interesting and competitive to overcome some of their greatest challenges. 

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The 4 Keys To Personalization in Marketing

Digital Marketing, Personalization, Data Marketing February 13, 2020

With the growing number of messages people receive today — online and offline — the importance of delivering a message that resonates with the user has never been more important. Creating a personalized message that creates a connection is critical, and with the increasing amount of data available to marketers, personalization options have only expanded. Personalization needs to be incorporated into all marketing, shopping and service experiences. In many of his presentations on personalization, J&C's CEO Ron Jacobs has referenced the 4 R’s of personalization from Accenture and discussed how they are key ingredients in connecting with prospects and customers. This blog explores these 4 key components of personalization and how you can use them to better connect with your customers.

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4 Useful Social Media Techniques for Insurance Companies

Digital Marketing, Insurance Marketing, Social Media Marketing January 31, 2020

Social media must play a role in any business’s marketing plan. But when it comes to insurance companies, it can be tricky to figure out how social media fits with your brand’s voice. Here are a few quick tips to help make your insurance company relevant on Facebook, Twitter, Instagram and other social platforms.

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3 Ways AI Can Improve Your Marketing Efforts

Digital Marketing, Artificial Intelligence January 23, 2020

As technology evolves at a rapid pace, the nature of marketing evolves with it. One of the most crucial innovations in the marketing landscape is artificial intelligence (AI).

But what exactly is AI? Put simply, AI is a system that can learn, reason and solve problems. And marketers see the potential. Here’s a brief look at how this technology can change the way marketers reach their audience.

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