Podcasts are one of the most accessible forms of media. People can listen anytime, anywhere. According to Medium, the majority of listeners tune in during their commute: 52% while driving and 37% while on public transportation. And 32% of listeners catch up while they’re working out. Essentially, podcasts have become a part of people’s daily routine.

Because of the instant reach podcasts offer, businesses have tapped into this format to promote their brand, stand out against competitors and reach new audiences. Here are four reasons your business should consider creating a podcast today. 

Audio-only storytelling isn’t a new phenomenon. From radio dramas like 1930’s War of the Worlds to FDR’s fireside chats, we’ve been tuning in for over a century. But podcasts changed the game for the 21^st century. With free content available on-demand, it’s no wonder this form has exploded in popularity over the past few years.

The work we do at J&C is entirely driven by business outcomes. The way we approach crafting an effective marketing strategy is founded on the concept of picturing the end goal first, and then building the pathway that will get us there. We are always proud of the work we deliver, but since being included on Clutch, we’ve gotten a valuable opportunity to see how our agency ranks compared to others in our field. In fact, we are excited to announce that Clutch recently included J&C in their research segments for the best digital agencies and email marketing companies in Chicago in 2018!

By nature, I am not a contrarian. I have written research papers, articles and books that are well researched and cite multiple sources. I seek agreement among more than one expert on best practices. That’s a safe and establishment point of view.

The number of devices consumers use is growing at a substantial rate. And that number is expected to grow even faster over the next few years. As a result, marketers have access to more data than ever to make better business decisions. It’s important to know what data is relevant to your business, how to find and organize that data and how to make data driven marketing decisions to support your strategies.

To help you in this quest, we have selected four tools that will help you glean the data you need to make the best marketing decisions for your company. 

The article below originally appeared in the April 2018 edition of the J&C Newsletter. If you are not already receiving the newsletter, sign up on the form at the bottom of this article.

I recently returned from attending the MarTech Conference in San Francisco. Curated by Scott Brinker of ChiefMartec, it was a three-day firehose of information on marketing and advertising technology. I learned something new in every keynote and breakout session. I have become a martech evangelist.

Get visitors to convert. Get them to fill out a form.

Landing pages are one of the most important elements of a marketer’s lead generation tactics toolbox. In fact, according to MarketingSherpa, landing pages are effective for 94% of B2B and B2C companies. The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate.

Publishers and marketers alike are reeling after The Wall Street Journal reported late on Thursday, April 20 that Alphabet Inc.’s Google is planning to introduce an ad-blocking feature to Chrome.