In today's web-connected society, marketers are constantly finding ways to reach consumers online. Display ads used to be one of the most trusted weapons in a marketer's online arsenal. Sadly, the effectiveness of online display ads has been called into question. With so many online ads being served to customers on a daily basis, many consumers have "banner-ad blindness." According to DoubleClick, the average banner ad has only a 0.1% click-through rate.1 When you factor in that 50% of clicks on mobile display ads are accidental, the number of viable click-throughs is even smaller.2 So if display ads are no longer engaging consumers as effectively as we'd like, what's the solution? Many marketers and advertisers are looking to native advertising for the answer.