J&C Blog

Find all the latest marketing trends on the J&C Blog.

Is social CRM the new social media?

Digital Marketing June 4, 2013

Social media has become the tactic du jour for many marketers. According to Hubspot, approximately 46% of online users count on social media when making a purchase decision.
With the ability to measure every social interaction and understand the context of these social interactions, I’d argue that social media is currently on the path to becoming an awareness medium. But we have a chance to get it back on course. By employing data and targeted mechanisms, social media can be transformed into a customized, behavior-based channel.

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The pivotal role of technology in retail bank marketing communications

Digital Marketing May 29, 2013

Mobile communications have become an essential element in our everyday lives. And bill and banking transactions being conducted via mobile devices have increased exponentially.

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The need for mobile and mobile ROI

Digital Marketing May 2, 2013

What is the most indispensable thing in our lives today?

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The great debate: PURLs vs. landing pages and websites

Digital Marketing April 23, 2013

When it comes to personalized URLs (PURLs), clients ask us some very pointed questions.

“Why do we need a PURL?”

“Can’t we just use a general landing page instead?”

“Why not just have people log in to our website?”


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