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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Patti Minglin on How to Reach Women Through Marketing

Direct marketing, Podcast, social media June 27, 2019

 

Although women make up half the population, many companies still treat them as a niche in the marketing industry. In the second episode of J&See: Views on Marketing, Meg Goodman sits down with Patti Minglin. Patti is the founder and CEO of Go Girl Communications, a marketing agency that specializes in helping clients reach female customers. Patti and Meg discuss how to successfully market to (or as Patti would say, with) women — and the common mistakes you should avoid. Read on for a few excerpts from her insightful interview. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling conversation like this once a month.

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Ron Jacobs on the State of Marketing, Storytelling and AI

Direct marketing, data marketing, Artificial Intelligence, Podcast, Behavioral Economics, AI May 23, 2019

 

Everyone is a marketer in some way. It can be as small as what you choose to post on your social media channels or as large as a company’s multi-channel acquisition campaign. Regardless of how obvious it is, marketing infiltrates every part of our lives. J&See: Views on Marketing, an original podcast from J&C, explores how marketing influences the world around us.

In the first episode, Meg Goodman talks to Ron Jacobs. He is the CEO and founder of J&C as well as co-author of the best-selling book, Successful Direct Marketing Methods. Together, Meg and Ron explore how marketing has changed over the years — and where it’s headed in the future. Read on for a few excerpts from his insightful interview. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month. 

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4 Ways Insurance Companies Can Better Engage Customers

digital marketing communications, Direct marketing, Relationship Marketing, loyalty marketing, Insurance Marketing December 11, 2018

 

For years, the retail and financial services industries have put an emphasis on customer engagement and the relationship they have. For the insurance industry, it has been different. Insurance companies would work to acquire new customers and often their relationships would be limited to sending a renewal notice every six months or a year. As competition increases, companies in the insurance industry need to find a new way to keep their customers engaged and avoid churn. Here are four ways insurance companies can make sure they are engaging their customers in the right way.

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Personalizing Your Message Without Looking Creepy

Email Marketing, Direct Response Marketing, Driving response, Digital marketing technique, Digital Marketing Trends, Direct marketing July 10, 2018

 Personalization is simply a must for marketers. Consumers and business buyers want personalized communications and organizations see a greater return when implementing it. In Salesforce’s Fourth Annual State of Marketing Report,  52 percent of consumers and 65 percent of business buyers stated they would switch brands if a vendor did not personalize communications. Personalization was once as simple as inserting the contact’s first name and maybe even a company, and that was all that was needed, but it has evolved to so much more.

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Direct mail: This year’s comeback kid

Direct marketing October 28, 2015


In today’s digital world, most people assume direct mail is a dying medium. This could not be further from the truth. Direct mail is currently undergoing major changes as it is resurfacing as a valuable marketing channel.

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Direct Mail CSI: What killed the letter?

Direct marketing July 8, 2015


There was a frantic knock at my office door. I opened it to find an old friend from the industry. He was looking shakier than Kanye’s PR firm.

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Direct mail isn’t going anywhere … except for your mailbox

Direct marketing May 5, 2015

direct mail There’s a reason why certain consumer products have maintained the same design and function for decades: Despite all the advantages technology affords, some things are best enjoyed in their original form.

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Direct mail vs. email: The ultimate marketing smackdown

Direct marketing January 15, 2015

The crowd is loud and the arena is dark.

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The Direct Mail Doctor examines offers

Direct marketing December 3, 2014

The Direct Mail Doctor’s virtual waiting room is filled. Patients from all over want to find a proven cure for their direct mail maladies.


But that’s no surprise; the good doctor is definitely on a roll. In his last article, he found the antidote for some sticky issues involving envelope messaging and formats.

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Believe it or not: True direct marketing oddities

Direct marketing November 19, 2014

Direct marketers are generally logical, process-driven people. They don’t like scares or surprises and tend to have a rationale explanation for anything that happens in the course of a campaign.

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