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J&C Blog

Find all the latest marketing trends on the J&C Blog.

The Direct Mail Doctor examines personalization

Direct marketing November 11, 2014

In his last article, the Direct Mail Doctor offered some healthy advice about the amount of information in direct mail letters and whether or not to include a response device.

But the good Doctor’s work is never done.

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The Direct Mail Doctor is in

Direct marketing November 4, 2014

Direct marketing certainly has its share of maladies. Sinking response rates, a lack of campaign cohesion and trying to stand out in a cluttered mailbox are all common symptoms.

Fortunately, the Direct Mail Doctor is keeping office hours and standing by with proven remedies. Here are some of the cases he is currently working on.

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The 10 Commandments of Direct Marketing, Part 2

Direct marketing October 28, 2014

Moses was not a marketer, but he clearly knew how to deliver a message. Those stone tablets would make anyone stop and pay attention.

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The 10 Commandments of Direct Marketing, Part 1

Direct marketing October 21, 2014

When you think of “The Ten Commandments,” what image springs to mind? For me, it’s always Charlton Heston, the classic Hollywood Moses. I can picture him now in those flowing robes, with that booming voice and more hair than any metal band. The man definitely had an intimidating presence.

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Secrets to building marketing momentum

Email Marketing, Direct marketing October 16, 2014

Most businesses have two kinds of customers: those who are actively using their products and those who are infrequently engaged.

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Creative Court: How to judge direct mail communications, Part 2

Direct marketing October 9, 2014

“Creative Court is back in session. All rise.”

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Have all communications channels stopped working?

Direct marketing October 8, 2014

I recently awoke after a long weekend to learn that many of the marketing tactics I have been recommending to clients no longer work. Had I awakened in some dystopian alternative universe? Was I in an episode of Rod Serling’s Twilight Zone? Or was it all just a dream?

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Creative Court: How to judge direct mail communications, Part 1

Direct marketing October 7, 2014

If you’re involved in direct marketing, your judgment day will come.

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The Direct Marketing Dictionary, Part 2

Direct marketing September 30, 2014

In Part 1 of the Direct Marketing Dictionary, we explored the hidden meanings behind some unique marketing terms, including “test cell” and “lift.”

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The Direct Marketing Dictionary, Part 1

Direct marketing September 25, 2014

You can tell a great deal about a person’s occupation by glancing at their resource shelf.

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