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J&C Blog

Find all the latest marketing trends on the J&C Blog.

6 Reasons Direct Mail Packages Flop

Direct marketing June 10, 2014

Your mailing looked great. The list was ideal. So why in the world did it flop so badly? If one or more of these red flags is present, it’s time to rethink your creative.


1. Message isn’t crystal clear
If you’re lucky, you have seven seconds to grab a prospect’s attention. In fact, your potential customer is probably standing over a garbage ready to throw away your mailing. In that moment, you must explain: A) what it is you’re selling; B) how it’ll make their life better; and C) why they should keep reading. To do all that, your message needs to be absolutely clear. Leave the clever headlines and fluffy set-up copy to the branding folks. Every good direct marketing agency knows that if a prospect has to think about what you’re trying to say, your mailing is going into the circular file.

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Direct marketing FAQs: The questions should start the conversations

Direct marketing May 21, 2014

Working in new business development for a direct marketing agency, I have the pleasure of receiving many weekly inquiries regarding our services. Quite honestly, I am starting to think that there must be a book out there titled, The most general and vague questions to ask a direct marketing agency.

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The mysterious case of the vanishing direct marketing agency

Direct marketing April 17, 2014

A few short years ago, I remember celebrating with my direct marketing agency co-workers. It was the night of a major marketing awards dinner, and the judges had been very good to Jacobs & Clevenger. We brought home shiny, new trophies for interactive, viral games, marketing strategy and something called “direct marketing.”

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Why direct marketing will never die…and how direct marketing best practices are applied to many different channels

Direct marketing February 25, 2014

I’d argue that direct marketing is more alive now than ever. The core principles of direct marketing are being used across a number of different channels, especially digital channels.

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Welcome to the J&C direct mail design studio

Direct marketing September 18, 2013

Are you interested in learning how an effective direct mail package comes together? Well, you’ve come to the right place. The Jacobs & Clevenger direct mail design studio master class is now in session.

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7 advantages of direct mail

Driving response, Best practices, Direct marketing July 17, 2013

With the proliferation of channels, marketers are often forced to make trade-offs. One of the questions they find themselves asking is: What are the advantages and expected returns for certain channels?

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10 best practices for direct mail

Direct marketing May 1, 2013


 

Direct mail should be considered an essential part of an integrated marketing strategy. It delivers the high level of personalization today’s customers demand, it provides proven response triggers that drive the target into action and it’s the right media to tell an information-rich story in a compelling way.

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