J&C Blog

Find all the latest marketing trends on the J&C Blog.

Why direct marketing will never die…and how direct marketing best practices are applied to many different channels

Direct marketing February 25, 2014

I’d argue that direct marketing is more alive now than ever. The core principles of direct marketing are being used across a number of different channels, especially digital channels.

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Welcome to the J&C direct mail design studio

Direct marketing September 18, 2013

Are you interested in learning how an effective direct mail package comes together? Well, you’ve come to the right place. The Jacobs & Clevenger direct mail design studio master class is now in session.

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7 advantages of direct mail

Driving response, Best practices, Direct marketing July 17, 2013

With the proliferation of channels, marketers are often forced to make trade-offs. One of the questions they find themselves asking is: What are the advantages and expected returns for certain channels?

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10 best practices for direct mail

Direct marketing May 1, 2013


Direct mail should be considered an essential part of an integrated marketing strategy. It delivers the high level of personalization today’s customers demand, it provides proven response triggers that drive the target into action and it’s the right media to tell an information-rich story in a compelling way.

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