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7 advantages of direct mail

Best practices, Direct marketing, Driving response July 17, 2013

With the proliferation of channels, marketers are often forced to make trade-offs. One of the questions they find themselves asking is: What are the advantages and expected returns for certain channels?

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10 best practices for direct mail

Direct marketing May 1, 2013


Direct mail should be considered an essential part of an integrated marketing strategy. It delivers the high level of personalization today’s customers demand, it provides proven response triggers that drive the target into action and it’s the right media to tell an information-rich story in a compelling way.

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