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J&C Blog

Find all the latest marketing trends on the J&C Blog.

The Magic Formula in Response Marketing

Direct Marketing June 15, 2017

Here’s something all response marketers have in common:

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3 Rules for Picking the Right Marketing Channel

Direct Marketing June 14, 2017

As a marketing professional, it’s always exciting to address new questions.

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Direct mail still lives, but these 5 mistakes are deadly

Direct Marketing January 19, 2016

I read the news today, oh boy
About a channel that had passed away
And though the news was rather sad
Well, I just had to laugh
I saw the epitaph:

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Direct mail: This year’s comeback kid

Direct Marketing October 28, 2015


In today’s digital world, most people assume direct mail is a dying medium. This could not be further from the truth. Direct mail is currently undergoing major changes as it is resurfacing as a valuable marketing channel.

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Direct Mail CSI: What killed the letter?

Direct Marketing July 8, 2015


There was a frantic knock at my office door. I opened it to find an old friend from the industry. He was looking shakier than Kanye’s PR firm.

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Direct mail isn’t going anywhere … except for your mailbox

Direct Marketing May 5, 2015

direct mail There’s a reason why certain consumer products have maintained the same design and function for decades: Despite all the advantages technology affords, some things are best enjoyed in their original form.

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Base your B2B marketing decisions on your customers, not your products or services

Direct Marketing February 10, 2015

Marketing communications and marketing channels are changing rapidly. Not all business-to-business (B2B) marketers are keeping up. Too many B2B marketers base their decisions on results gleaned in a marketing landscape that doesn’t resemble today’s – one where marketing communications were focused on products and brands, not on the customers who purchased them. That may have been acceptable in the past, but not in a time where personalized, relevant data-driven communications have become the norm.

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Direct mail vs. email: The ultimate marketing smackdown

Direct Marketing January 15, 2015

The crowd is loud and the arena is dark.

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The Direct Mail Doctor examines offers

Direct Marketing December 3, 2014

The Direct Mail Doctor’s virtual waiting room is filled. Patients from all over want to find a proven cure for their direct mail maladies.


But that’s no surprise; the good doctor is definitely on a roll. In his last article, he found the antidote for some sticky issues involving envelope messaging and formats.

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Believe it or not: True direct marketing oddities

Direct Marketing November 19, 2014

Direct marketers are generally logical, process-driven people. They don’t like scares or surprises and tend to have a rationale explanation for anything that happens in the course of a campaign.

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