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Find all the latest marketing trends on the J&C Blog.

A checklist for direct mail letters

Direct Response Marketing August 15, 2013

Direct mail continues to be one of the most effective ways to communicate with customers and prospects. Direct marketing is a discipline that is defined by response and action. Applying proven best practices and techniques to direct mail letters can be the difference between mediocre and stellar performance.


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Evaluating a direct marketing agency’s work

Direct Response Marketing August 1, 2013

The evaluation of a direct marketing agency’s work should be considered in a number of different facets. Strong direct marketing agencies are expected to be leaders in generating response across a number of different channels. They understand how to apply the techniques of direct marketing across a number of tactics, including direct mail, email, banner ads and landing pages.


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7 Successful Direct Mail Examples

Direct Response Marketing July 22, 2013

How is success defined for a direct mail campaign? Most people would say success is defined by outcome. In other words, if the direct mail met its objectives, then it was successful. But why do some things work better than others? 

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Expected Direct Mail Response Rates

Direct Response Marketing May 29, 2013

Clients often ask, “What can I expect in terms of my direct mail response rate?” According to the Direct Marketing Association, the average response rate is 3.4% for a house list and 1.28% for a prospect list. This varies by industry and a number of other factors that I’ll outline later.


Interestingly, this number has stayed about the same for past 24 months. One theory on this topic is that as volume has decreased, effectiveness of direct mail has increased. A less cluttered space seems to have created a positive impact on direct mail response rates.


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What’s the right amount of information for direct mail?

Direct Response Marketing May 28, 2013

Is more information truly more effective? When it comes to direct mail, the answer is yes.

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Best practices for personalizing direct mail

Direct Response Marketing May 20, 2013

Today consumers and business decision-makers demand a greater level of personalization than ever before. According to MarketSherpa, 69% of people state that they would exchange their data for better, more personalized service. Furthermore, a study J&C conducted in the first quarter of 2013 indicated that 2 out of 3 consumers prefer personalized communications to mass, non-customized communications.

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Evaluating and selecting a direct digital marketing agency

Direct Response Marketing May 20, 2013

In today’s changing marketing world, agencies are expected to be leaders in new media, new channels and ways to optimize marketing programs. That means marketers are demanding more out of their agencies.

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Top 10 Direct Mail Best Practices

Direct Response Marketing May 1, 2013

Direct mail should be considered an essential part of an integrated marketing strategy. It delivers the high level of personalization today’s customers demand, it provides proven response triggers that drive the target into action and it’s the right media to tell an information-rich story in a compelling way.


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Does direct mail still work?

Direct Response Marketing April 22, 2013

In today’s hyper-connected world, does direct mail still work? Yes, it works, and very well. But today, direct mail seldom works alone.


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