JNC-Web-Blog-Home-Header-Banner-Image-1200x800.jpg

J&C Blog

Find all the latest marketing trends on the J&C Blog.

7 Successful Direct Mail Examples

Direct Response Marketing July 22, 2013

How is success defined for a direct mail campaign? Most people would say success is defined by outcome. In other words, if the direct mail met its objectives, then it was successful. But why do some things work better than others? 

continue reading

Expected Direct Mail Response Rates

Direct Response Marketing May 29, 2013

Clients often ask, “What can I expect in terms of my direct mail response rate?” According to the Direct Marketing Association, the average response rate is 3.4% for a house list and 1.28% for a prospect list. This varies by industry and a number of other factors that I’ll outline later.

 

Interestingly, this number has stayed about the same for past 24 months. One theory on this topic is that as volume has decreased, effectiveness of direct mail has increased. A less cluttered space seems to have created a positive impact on direct mail response rates.

 

continue reading

What’s the right amount of information for direct mail?

Direct Response Marketing May 28, 2013

Is more information truly more effective? When it comes to direct mail, the answer is yes.

continue reading

Best practices for personalizing direct mail

Direct Response Marketing May 20, 2013

Today consumers and business decision-makers demand a greater level of personalization than ever before. According to MarketSherpa, 69% of people state that they would exchange their data for better, more personalized service. Furthermore, a study J&C conducted in the first quarter of 2013 indicated that 2 out of 3 consumers prefer personalized communications to mass, non-customized communications.

continue reading

Evaluating and selecting a direct digital marketing agency

Direct Response Marketing May 20, 2013

In today’s changing marketing world, agencies are expected to be leaders in new media, new channels and ways to optimize marketing programs. That means marketers are demanding more out of their agencies.

continue reading

Top 10 Direct Mail Best Practices

Direct Response Marketing May 1, 2013

Direct mail should be considered an essential part of an integrated marketing strategy. It delivers the high level of personalization today’s customers demand, it provides proven response triggers that drive the target into action and it’s the right media to tell an information-rich story in a compelling way.

 

continue reading

Does direct mail still work?

Direct Response Marketing April 22, 2013

In today’s hyper-connected world, does direct mail still work? Yes, it works, and very well. But today, direct mail seldom works alone.

 

continue reading

Recent Posts