J&C Blog

Find all the latest marketing trends on the J&C Blog.

Why Direct Response Marketing Will Never Die

Direct Marketing February 25, 2014

I’d argue that direct marketing is more alive now than ever. The core principles of direct response marketing are being used across a number of different channels, especially digital channels. It seems that direct marketing is often misunderstood. Many people equate direct marketing with direct mail. Direct marketing is actually a set of tools and techniques that use targeted communications to drive measurable response and action.


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Most popular direct mail articles of 2013

Direct Marketing February 6, 2014

Over the past year direct mail has continued to be one of the most effective ways to communicate with customers and prospects. Direct mail headlines have included topics such as response rates, best practices and personalization.


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Blurred Lines: TV for Demand Generation and Nurturing

Direct Marketing January 17, 2014

New technologies have emerged and changed everything, including how people discover products, shop, buy, share with friends and communicate with brands. This new landscape has helped to evolve consumers to become empowered participants who fluidly move across a seemingly endless marketing spiral—search, content, social, display and offline channels. With the rise of social media, the lines between paid, owned and earned media blur as participant interactions are tracked across a wide spectrum, leaving behind 2.5 quintillion bytes of data each day.

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Does boring direct mail work the best?

Direct Marketing November 21, 2013

Direct mail is probably one of the most misunderstood channels. There are a number of contributors that determine direct mail success and failure. The reality is that creative isn’t one of the primary drivers. There are a number of factors that are likely to impact response more than creative.


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Is multichannel ability the most critical attribute for top direct marketing agencies?

Direct Marketing November 20, 2013

As a member of one of the top direct marketing agencies, I believe there are a number of attributes that define the top direct marketing agencies. It seems that direct marketing is often misunderstood. Many people equate direct marketing with direct mail. Direct marketing is actually a set of tools and techniques that use targeted communications to drive response and action.


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7 ways marketers are underutilizing their marketing data

Direct Marketing October 23, 2013

Companies are accumulating more and more data on their prospects and customers. With the proliferation of channels, marketers now are able to access and collect information across a number of different channels and sources. This includes information about prospective and current customers’ interests as well as behavior.


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Why your direct mail is underperforming

Direct Marketing October 22, 2013

Architecting a successful direct mail campaign is as much science as art. When companies utilize direct mail and it doesn’t perform, they often blame the channel as a whole, rather than dissecting that individual direct mail initiative and looking for improvements.


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Anatomy of a direct mail letter

Direct Marketing October 3, 2013

Developing effective direct mail is as much science as it is art. Direct marketing is a discipline that is defined by response and action. Applying proven best practices and techniques to direct mail letters can be the difference between direct marketing success and failure.


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Have direct mail best practices been influenced by digital media?

Direct Marketing, Best Practices October 2, 2013

Digital marketing and digital media have changed the way many marketers communicate with their customers and prospects. Email has provided a cost-effective and expeditious vehicle to communicate with customers. Online vehicles, such as banner ads and content marketing, are demonstrating value as effective pull marketing mechanisms.


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Welcome to the J&C direct mail design studio

Direct Marketing September 18, 2013

Are you interested in learning how an effective direct mail package comes together? Well, you’ve come to the right place. The Jacobs & Clevenger direct mail design studio master class is now in session.

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