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Find all the latest marketing trends on the J&C Blog.

Using Email Marketing Automation in Direct Response

Email Marketing, Digital Marketing Trends, Driving response October 11, 2018

 

 

The article below originally appeared in the October 2018 edition of the J&C Newsletter. If you are not already receiving the newsletter, sign up here. 

Email marketing automation has become a competitive necessity for many organizations. While still not in use among all categories, marketers that have adapted email marketing automation report great success. In this newsletter, I will explain email marketing automation, describe its benefits and explore some ways that email marketing automation can be used to improve marketing response and conversion in different kinds of organizations.

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Personalizing Your Message Without Looking Creepy

Direct Response Marketing, Email Marketing, Digital Marketing Trends, Direct marketing, Driving response, Digital marketing technique July 10, 2018

 Personalization is simply a must for marketers. Consumers and business buyers want personalized communications and organizations see a greater return when implementing it. In Salesforce’s Fourth Annual State of Marketing Report,  52 percent of consumers and 65 percent of business buyers stated they would switch brands if a vendor did not personalize communications. Personalization was once as simple as inserting the contact’s first name and maybe even a company, and that was all that was needed, but it has evolved to so much more.

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Digital will overtake TV ad spending soon. What are you doing about it?

Digital Marketing, Driving response August 28, 2016

With U.S. ad spending on digital set to overtake TV spending by 2016, according to research firm Forrester, advertisers are strongly evaluating how to move their budgets from traditional media channels to digital.1 Of course, digital isn’t a one-size-fits-all bucket. Within it are a myriad of choices – devices, sites, targeting techniques, buying methods and more.

One aspect of digital that is helping it accelerate growth is programmatic ad buying, which helps advertisers specifically target audiences in real time. We spoke to Jason Barnett, director of programmatic strategy at Centro, one of our technology partners, to dive deeper into this trend.

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5 ways to step up your brand’s online visibility to increase site traffic

Driving response, Inbound Marketing September 17, 2014

Here’s a tough pill to swallow: Your brand does not exist unless it has presence.

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Blurred Lines: TV for Demand Generation and Nurturing

Driving response January 17, 2014

New technologies have emerged and changed everything, including how people discover products, shop, buy, share with friends and communicate with brands. This new landscape has helped to evolve consumers to become empowered participants who fluidly move across a seemingly endless marketing spiral—search, content, social, display and offline channels. With the rise of social media, the lines between paid, owned and earned media blur as participant interactions are tracked across a wide spectrum, leaving behind 2.5 quintillion bytes of data each day.

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7 advantages of direct mail

Best practices, Direct marketing, Driving response July 17, 2013

With the proliferation of channels, marketers are often forced to make trade-offs. One of the questions they find themselves asking is: What are the advantages and expected returns for certain channels?

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