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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Do mobile-optimized emails really perform better?

Email Marketing January 8, 2014

As a smartphone-dependent culture most of us are thankful whenever we don’t have to pinch-to-zoom an email just to read it. We’ve quickly become used to seeing content at a glance. As a result, we tend to ignore emails if the information we expect to find isn’t front and center.

 

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3 steps to utilizing content marketing to build an email opt-in list

Email Marketing December 11, 2013

Many marketers are turning to email as a core component of their marketing mix. Email has so many benefits and is a cost-efficient channel to provide timely and tailored messages. Capturing email addresses and growing an email opt-in list are top goals for many marketers.

 

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Test your gut: Which email won?

Email Marketing December 6, 2013

Testing is essential to successful email marketing campaigns. It’s an opportunity to learn about the preferences and behaviors of your target audience, and determine the best way to communicate with them and drive action.

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Breaking through to inactive customers

Email Marketing November 26, 2013

When it comes to lifecycle marketing, inactive customers are often a mystery. Marketers think, “Why would a specific group of customers go through a complex signup process and never actually use the service for which they enrolled?” Often times the reasons why aren’t self-evident.

 

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Determining what changes should be made in your email marketing programs to improve effectiveness

Email Marketing November 19, 2013

Email is one of the most widely utilized channels by marketers. According to a study that J&C conducted, close to 90% of marketers stated that they are using email. Interestingly, slightly more than 50% report that breaking through cluttered inboxes is their number-one challenge regarding email effectiveness. So while the use of email is increasing, marketers seem to recognize that driving email engagement is getting more and more challenging. Close to 50% of email marketers also state that generating click-through is a strong second challenge.

 

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Attributes that define a good or bad offer

Email Marketing November 14, 2013

One of the core principles of direct marketing is provide a reason to act NOW. Many marketers are not fully leveraging offers or incentives, which are a proven technique to increase response. Utilizing offers that are time-sensitive and provide reasons to act now can drive response and deliver marketing channel effectiveness.

 

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‘Your personalized emails are not personal.’ Common misconceptions and how to improve what you're doing.

Best Practices, Email Marketing November 13, 2013

OK, I admit it. My only wish is to be able to tell marketers when their “personalized emails” are, in fact, not personal at all. This bold statement is not based solely on the fact that most marketers will say they are doing something when in truth they are lacking in the execution. Rather, my frustration stems from the fact that most people who say they are already personalizing emails are basically telling me that they see no value in optimization. They are already closed off to any possibility of improvement.

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Utilizing direct marketing best practices to enhance your email marketing programs

Best Practices, Email Marketing November 7, 2013

Every day, customers receive dozens of emails flooding their inbox. Email is an essential touch point with customers. Whether it’s providing brand visibility, product updates or new promotions, email is a fast, effective way to engage an audience. As a designer, you want your email campaign to not only stand out from the crowd but also engage your audience. Incorporating direct marketing best practices into your design can help your email campaign achieve these goals.

 

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Can you objectively evaluate your email for areas of improvement? Does your company need an email assessment?

Email Marketing November 4, 2013

Email is the top channel being utilized by marketers today.1 Yet many marketers aren’t worried about optimizing their email effectiveness. They often have a “close enough is good enough” attitude toward email: that getting something out is better than working on perfecting email programs, and that determining critical success factors as well as areas for improvement isn’t a priority.

 

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Reasons many email marketing programs are failing

Email Marketing October 30, 2013

Email has provided a cost-effective and expeditious vehicle to communicate with customers. The cost per contact may be the driving force behind the temptation to use email as a mass communications vehicle. It appears there is a complete abandonment of response principles that can increase the effectiveness of emails.

 

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